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Pandora Opens World's Largest Fine Jewellery Crafting Facility in Vietnam
Confirmed
In Short: Pandora Group officially opened its USD 150 million state-of-the-art crafting facility in Ho Chi Minh City, Vietnam, marking a significant expansion of its manufacturing capacity.
Pandora Group officially opened its USD 150 million state-of-the-art crafting facility in Ho Chi Minh City, Vietnam, marking a significant expansion of its manufacturing capacity. The facility, which took two years to complete, is the world's largest for fine jewellery crafting and will produce up to 60 million pieces annually.
CEO Berta de Pablos-Barbier said the opening of the Vietnam facility marks an important new chapter for Pandora, combining the company’s jewellery craftsmanship expertise with Vietnam’s skilled workforce and strong manufacturing capabilities.
Vice Chairman of the People’s Committee of Ho Chi Minh City, Mr. Nguyễn Lộc Hà, praised Pandora’s commitment to sustainability and long-term growth, noting the facility will create thousands of employment opportunities and contribute to local economic development.
The Danish Ambassador to Vietnam, Lina Gandløse Hansen, highlighted the importance of Vietnamese craftsmanship and the country’s vision for renewable energy, which are key factors behind Pandora’s decision to invest in Vietnam.
Pandora’s new facility, located in the Vietnam-Singapore Industrial Park III, will initially represent about 15 percent of global capacity, rising to approximately one-third when the facility reaches full capacity in 2030.
The Crafting Academy at the new facility offers training in five areas and 35 skills, with 25 experienced craftspeople from Thailand brought in to train the new hires.
Pandora’s second-quarter 2026 results showed revenue of 7.219 billion Danish kroner, compared with 7.075 billion a year earlier, indicating the company’s continued growth.
For Pandora, the expansion comes with another challenge as rising precious-metal costs force jewelers to reconsider their materials, prices, and products.
Pandora’s new facility in Vietnam is the company’s fourth worldwide and its first manufacturing site outside Thailand, following decades of successful crafting in Thailand.
Pandora’s investment in Vietnam underscores the company’s ambition to combine future growth with a diversified, resilient, and more sustainable manufacturing footprint.
Background
Pandora Group officially opened its USD 150 million state-of-the-art crafting facility in Ho Chi Minh City, Vietnam, marking a significant expansion of its manufacturing capacity.
Pandora Group announced the opening of its new $150 million state-of-the-art crafting facility in Ho Chi Minh City, Vietnam, marking a significant expansion of its manufacturing capacity.
What's confirmed
- Pandora Group officially opened its USD 150 million state-of-the-art crafting facility in Ho Chi Minh City, Vietnam, marking a significant expansion of its manufacturing capacity. The facility, which took two years to complete, is the world's largest for fine jewellery crafting and will produce up to 60 million pieces annually.
- CEO Berta de Pablos-Barbier said the opening of the Vietnam facility marks an important new chapter for Pandora, combining the company’s jewellery craftsmanship expertise with Vietnam’s skilled workforce and strong manufacturing capabilities.
- Vice Chairman of the People’s Committee of Ho Chi Minh City, Mr. Nguyễn Lộc Hà, praised Pandora’s commitment to sustainability and long-term growth, noting the facility will create thousands of employment opportunities and contribute to local economic development.
- The Danish Ambassador to Vietnam, Lina Gandløse Hansen, highlighted the importance of Vietnamese craftsmanship and the country’s vision for renewable energy, which are key factors behind Pandora’s decision to invest in Vietnam.
- Pandora’s new facility, located in the Vietnam-Singapore Industrial Park III, will initially represent about 15 percent of global capacity, rising to approximately one-third when the facility reaches full capacity in 2030.
- The Crafting Academy at the new facility offers training in five areas and 35 skills, with 25 experienced craftspeople from Thailand brought in to train the new hires.
- Pandora’s second-quarter 2026 results showed revenue of 7.219 billion Danish kroner, compared with 7.075 billion a year earlier, indicating the company’s continued growth.
- For Pandora, the expansion comes with another challenge as rising precious-metal costs force jewelers to reconsider their materials, prices, and products.
- Pandora’s new facility in Vietnam is the company’s fourth worldwide and its first manufacturing site outside Thailand, following decades of successful crafting in Thailand.
- Pandora’s investment in Vietnam underscores the company’s ambition to combine future growth with a diversified, resilient, and more sustainable manufacturing footprint.
What's still developing
- The facility will also play an important role in Pandora’s future production of platinum-plated jewellery, as the company diversifies its material strategy, while creating new opportunities for design innovation and consumer desirability.
- PARIS — Pandora is bolstering its production capability as it eyes renewed growth.
- You May Also Like “We decided to come to Vietnam because it’s the best of both worlds,” she told WWD ahead of the opening.
- She cited the country’s economic stability and infrastructure, as well as “a rich tradition of jewelry crafting,” on par with Thailand with plenty of potential craftspeople, as factors weighing in favor of the new plant in the southern part of the country.
- Pandora produced more than 112 million jewelry pieces in 2025, according to its annual report.
- It is “very important that behind every Pandora product there is a human, whether it’s a designer, whether it’s a crafter,” she said.
- The Danish jewelry giant on Thursday inaugurated a new manufacturing facility in Vietnam, its largest to date and the first outside of its longstanding production base in Thailand, where it has three sites.
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- Pandora describes it as the world’s largest fine-jewelry crafting facility, a designation made by the company in its October 1 announcement.
- The United States remains Pandora’s largest market.