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Pandora Opens $150 Million Vietnam Facility
Confirmed
In Short: Pandora Group announced the opening of its new $150 million state-of-the-art crafting facility in Ho Chi Minh City, Vietnam, marking a significant expansion of its manufacturing capacity.
The facility, which took two years to build, will produce up to 60 million pieces of jewelry per year, increasing Pandora’s manufacturing capacity by 50%.
Vice Chairman of the People’s Committee of Ho Chi Minh City, Nguyễn Lộc Hà, praised the investment for creating thousands of employment opportunities and reinforcing Vietnam’s position as a manufacturing hub.
Danish Ambassador to Vietnam, Lina Gandløse Hansen, highlighted the importance of Vietnam’s skilled workforce and its vision for renewable energy in attracting Danish investments.
The new facility, located in the Vietnam-Singapore Industrial Park III, will also play a key role in Pandora’s future production of platinum-plated jewelry, as the company diversifies its material strategy.
Pandora’s new site is the world’s largest crafting facility for fine jewelry and reflects the company’s ambition to combine future growth with a diversified, resilient, and more sustainable manufacturing footprint.
Pandora’s investment in Vietnam comes as the Danish jeweler charts a path back to growth, raising its guidance following improved second-quarter results.
The facility’s opening marks the beginning of a long-term partnership with Vietnam, combining Pandora’s jewelry craftsmanship expertise with the country’s skilled workforce and strong manufacturing capabilities.
What this adds
Pandora's new facility will create 7,000 local jobs when fully operational.
The company produced more than 112 million jewelry pieces in 2025, according to its annual report.
Pandora’s new site is the company’s first production site outside Thailand.
Background
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What's confirmed
- The facility, which took two years to build, will produce up to 60 million pieces of jewelry per year, increasing Pandora’s manufacturing capacity by 50%.
- Vice Chairman of the People’s Committee of Ho Chi Minh City, Nguyễn Lộc Hà, praised the investment for creating thousands of employment opportunities and reinforcing Vietnam’s position as a manufacturing hub.
- Danish Ambassador to Vietnam, Lina Gandløse Hansen, highlighted the importance of Vietnam’s skilled workforce and its vision for renewable energy in attracting Danish investments.
- The new facility, located in the Vietnam-Singapore Industrial Park III, will also play a key role in Pandora’s future production of platinum-plated jewelry, as the company diversifies its material strategy.
- Pandora’s new site is the world’s largest crafting facility for fine jewelry and reflects the company’s ambition to combine future growth with a diversified, resilient, and more sustainable manufacturing footprint.
- Pandora’s investment in Vietnam comes as the Danish jeweler charts a path back to growth, raising its guidance following improved second-quarter results.
- The facility’s opening marks the beginning of a long-term partnership with Vietnam, combining Pandora’s jewelry craftsmanship expertise with the country’s skilled workforce and strong manufacturing capabilities.
What's still developing
- "With the opening of our Vietnam facility, we begin an important new chapter for Pandora. We are building on decades of exceptional craftsmanship in Thailand, bringing that expertise together with new talent and capabilities in Vietnam. This investment gives us the capacity, flexibility and innovation to support our future growth while continuing to deliver the craftsmanship excellence Pandora is known for to millions of people around the world," said Berta de Pablos-Barbier, CEO of Pandora.
- “We are pleased that many Danish companies have chosen Ho Chi Minh City as a destination for business and manufacturing, including Pandora through this strategically significant investment. The Pandora facility will not only create thousands of employment opportunities and contribute to local economic development, but will also further reinforce the position of Ho Chi Minh City, and Vietnam more broadly, as an important manufacturing hub in global supply chains. We particularly appreciate Pandora’s commitment to pursuing long-term growth while upholding strong principles of responsible production and sustainable development,” said Mr. Nguyễn Lộc Hà, Vice Chairman of the People’s Committee of Ho Chi Minh City.
- Pandora's USD 150 million investment in Vietnam increases manufacturing capacity by 50%, creates 7,000 local jobs and strengthens supply chain resilience for future growth.
- Vietnam continues to strengthen its position as a global manufacturing hub, attracting international companies seeking growth, resilience and access to talent.
- Pandora's new facility will create 7,000 local jobs when fully operational.
- PARIS — Pandora is bolstering its production capability as it eyes renewed growth.
- You May Also Like “We decided to come to Vietnam because it’s the best of both worlds,” she told WWD ahead of the opening.
- Platinum-plated items could come in time, although the company is starting production using this new material in Thailand for now.
- It is “very important that behind every Pandora product there is a human, whether it’s a designer, whether it’s a crafter,” she said.
- The Danish jewelry giant on Thursday inaugurated a new manufacturing facility in Vietnam, its largest to date and the first outside of its longstanding production base in Thailand, where it has three sites.
- Recruitment focused on the region and Pandora has brought 25 experienced craftspeople from Thailand to train the new hires.