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Robert Pattinson's 'Primetime' Opens to $19.2 Million

12:07 PM ETConfirmed

Entertainment Desk

In Short: Robert Pattinson's satirical thriller 'Primetime' opened to a strong $19.2 million at the box office, proving his box office drawing power.

The film, produced for just $15 million and starring Pattinson as a 'To Catch a Predator' host, attracted a young audience, with 69% of the opening weekend crowd under the age of 30.

Pattinson's star power has been on the rise since he re-embraced mainstream cinema with 'Tenet' in 2020 and 'The Batman' in 2022.

This is Pattinson's second big hit of the year for A24, following the dark relationship comedy 'The Drama,' which grossed $134.9 million globally.

A24, known for its hip and transgressive brand, has seen a strong run at the box office, with 'Primetime' continuing this trend.

The film's success is particularly notable given the lack of new aging icons like Leonardo DiCaprio, Tom Cruise, and Brad Pitt to replace Pattinson's drawing power.

Pattinson's willingness to subvert his movie star image and take on intense roles aligns perfectly with A24's brand.

Primetime' is tracking to earn between $17 million and $20 million at the box office in North America, easily recovering its modest budget.

Early reviews for 'Primetime' have been positive, which should help the film succeed at the box office in the coming weeks.

Pattinson's success this year has solidified his status as a leading box office draw, with 'Primetime' and 'The Drama' both performing well.

What this adds

Background

What's confirmed

• The film, produced for just $15 million and starring Pattinson as a 'To Catch a Predator' host, attracted a young audience, with 69% of the opening weekend crowd under the age of 30.
• Pattinson's star power has been on the rise since he re-embraced mainstream cinema with 'Tenet' in 2020 and 'The Batman' in 2022.
• This is Pattinson's second big hit of the year for A24, following the dark relationship comedy 'The Drama,' which grossed $134.9 million globally.
• A24, known for its hip and transgressive brand, has seen a strong run at the box office, with 'Primetime' continuing this trend.
• The film's success is particularly notable given the lack of new aging icons like Leonardo DiCaprio, Tom Cruise, and Brad Pitt to replace Pattinson's drawing power.
• Pattinson's willingness to subvert his movie star image and take on intense roles aligns perfectly with A24's brand.
• Primetime' is tracking to earn between $17 million and $20 million at the box office in North America, easily recovering its modest budget.
• Early reviews for 'Primetime' have been positive, which should help the film succeed at the box office in the coming weeks.
• Pattinson's success this year has solidified his status as a leading box office draw, with 'Primetime' and 'The Drama' both performing well.

What's still developing

• That started to change when Pattinson re-embraced mainstream cinema; first with 2020’s “Tenet” and then with 2022’s “The Batman,” in which he played Bruce Wayne as a billionaire in desperate need of counseling.
• Robert Pattinson has been a star since he first locked eyes on Kristen Stewart in 2008’s “Twilight.” As Edward Cullen, a vampire blessed with brooding, Byronic good looks, Pattinson captivated audiences, becoming a heartthrob for a rising generation of moviegoers.
• In fact, 69% of the opening weekend crowd was under the age of 30 and you get a sense that they have come of age with Pattinson, first getting introduced to him as “Twilight’s” swooning bloodsucker and keeping tabs on him over the years as they came of age as film lovers.
• “ Primetime,” an exposé of reality-TV exploitation that stars Robert Pattinson as “To Catch a Predator” host Chris Hansen, got off to a solid start at the box office.
• The “Avengers” revival racked up an impressive $3.8 million in previews on Thursday.
• “Primetime” continues a strong run at the box office for A24, which released the biggest hit in its history this summer with “Backrooms.” The indie studio managed to outgross both Paramount and Warner Bros.
• Tom Holland flick surpassed 2015’s ‘Star Wars: The Force Awakens’ in reaching a crucial threshold Tom Holland flick surpassed 2015’s ‘Star Wars: The Force Awakens’ in reaching a crucial threshold Spider-Man: Brand New Day has set yet another impressive record in the U.S.
• This isn’t the first box office record that the Tom Holland flick has broken — and it won’t be the last.
• After just three weekends of being released, the blockbuster broke the $2 billion mark at the global box office, becoming just the eighth film to reach that milestone.
• The seven other films that have made over $2 billion at the box office are: 2009’s Avatar ($2.9 billion), 2019’s Avengers: Endgame ($2.7 billion), 2022’s Avatar: The Way of Water ($2.3 billion), 1997’s Titanic ($2.2 billion), 2015’s Star Wars: The Force Awakens ($2.07 billion) and 2018’s Avengers: Infinity War ($2.03 billion).
• The previous installment in the Spider-Man franchise, 2021’s Spider-Man: No Way Home, narrowly missed out on the landmark by finishing with a total box office of $1.9 billion.
• Brand New Day has now surpassed $2.33 billion at the global box office, making it the third highest-grossing movie of all time behind Avatar ( $2.9 billion ) and Avengers: Endgame ( $2.7 billion).

Sources

• IndieWirelink
• IndieWirelink
• Independentlink
• Varietylink
• Worldofreellink
• Koimoilink
• Superherohypelink
• Goldderbylink
• Themoviebloglink
• Sundayguardianlivelink
• Dailysabahlink
• Indianewsnetworklink
• The Hollywood Reporterlink
• WarpBeat — background on The Vvaan Opens Strong at Box Office With Rs 9.60 Crore link
• WarpBeat — background on Robert Pattinson's 'Primetime' Draws Mixed Reviews at Venice Film Festival link
• A24 / YouTube — video link