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ITV Plans £30 Million in Cost Cuts Amid Weaker Ad Market
· Confirmed
In Short: ITV announced plans to cut costs by £30 million by year-end to offset a weaker advertising market.
ITV chief executive Dame Carolyn McCall said the group was taking “decisive action” to offset the weaker market, stripping out £30 million in costs from its media and entertainment division.
The market has been impacted by competition from streaming rivals, global economic uncertainty, and restrictions on junk food advertising aired on television and online.
ITV confirmed that jobs were not set to be impacted by the cost-cutting measures.
The cost-cutting measures are part of ITV’s broader strategy to mitigate the impact of a weakening advertising market, without affecting jobs.
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What this adds
The sources have not established the exact timeline for the cost savings or the specific areas where the savings will be implemented.
The market’s focus remains on the regulatory review process and the potential impact of the Sky deal on ITV’s valuation.
Background
ITV announced plans to cut costs by £30 million by year-end to offset a weaker advertising market.
ITV announced plans to cut costs by £30 million by the end of the year to offset a weaker advertising market.
What's confirmed
- Published by Editor Steven Hugill on 11 Nov 2026 ITV plans to cut costs by another £30 million by the end of the year amid a weaker advertising market.
- ITV chief executive Dame Carolyn McCall said the group was taking “decisive action” to offset the weaker market, stripping out £30 million in costs from its media and entertainment division.
- It says the market has been impacted by competition from streaming rivals, global economic uncertainty and restrictions on junk food advertising aired on television and online.
- ITV has revealed plans to cut costs by another £30 million by the end of the year as it warned over a worsening advertising market.
- Lisa Nandy formally intervened in a move triggering probes by the Competition and Markets Authority (CMA) and regulator Ofcom, with a deadline to report back to her on the impact of the deal on media plurality in the UK and free speech by January 27.
- It confirmed jobs were not set to be impacted by the cost-cutting.
What's still developing
- The sources have not established the exact timeline for the cost savings or the specific areas where the savings will be implemented.
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