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ITV Plans £30 Million Cost Cuts Amid Ad Market Woes

· Confirmed

Business Desk

In Short: ITV chief executive Dame Carolyn McCall said the company was taking “decisive action” to offset the weaker market, with £30 million in cost savings from its media and entertainment division.

ITV announced plans to cut costs by £30 million by the end of the year, as the advertising market continues to weaken, according to a report published by Editor Steven Hugill on November 11, 2026.

The company confirmed that jobs would not be impacted by the cost-cutting measures, with around £25 million coming from content savings, such as delaying the airing of some content into next year, and £5 million from “discretionary non-content savings.”

The market has been impacted by competition from streaming rivals, global economic uncertainty, and restrictions on junk food advertising aired on television and online.

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This exclusive three-year agreement includes subsequent models and costs $250 per panel.

Today, there is a chance for GBP to retest 1.3285.

What this adds

The report adds that the cost-cutting measures are part of ITV’s broader strategy to mitigate the impact of a weakening advertising market, without affecting jobs.

The sources have not established the exact timeline for the cost savings or the specific areas where the savings will be implemented.

The market’s focus remains on the regulatory review process and the potential impact of the Sky deal on ITV’s valuation.

What's confirmed

What's still developing

Sources