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ITV Plans £30 Million Cost Cuts Amid Weaker Ad Market
· Confirmed
In Short: ITV announced plans to cut costs by £30 million by year-end to offset a weaker advertising market.
ITV chief executive Dame Carolyn McCall said the group was taking “decisive action” to offset the weaker market, stripping out £30 million in costs from its media and entertainment division.
The market has been impacted by competition from streaming rivals, global economic uncertainty, and restrictions on junk food advertising aired on television and online.
ITV confirmed that jobs were not set to be impacted by the cost-cutting measures, which are part of a broader strategy to mitigate the impact of a weakening advertising market.
The market’s focus remains on the regulatory review process and the potential impact of the Sky deal on ITV’s valuation.
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What this adds
The report adds that the cost-cutting measures are part of ITV’s broader strategy to mitigate the impact of a weakening advertising market, without affecting jobs.
The sources have not established the exact timeline for the cost savings or the specific areas where the savings will be implemented.
Background
ITV announced plans to cut costs by £30 million by year-end to offset a weaker advertising market.
ITV chief executive Dame Carolyn McCall said the company was taking “decisive action” to offset the weaker market, with £30 million in cost savings from its media and entertainment division.
What's confirmed
- Published by Editor Steven Hugill on 11 Nov 2026 ITV plans to cut costs by another £30 million by the end of the year amid a weaker advertising market.
- ITV chief executive Dame Carolyn McCall said the group was taking “decisive action” to offset the weaker market, stripping out £30 million in costs from its media and entertainment division.
- It says the market has been impacted by competition from streaming rivals, global economic uncertainty and restrictions on junk food advertising aired on television and online.
- ITV has revealed plans to cut costs by another £30 million by the end of the year as it warned over a worsening advertising market.
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- It confirmed jobs were not set to be impacted by the cost-cutting.
What's still developing
- The sources have not established the exact timeline for the cost savings or the specific areas where the savings will be implemented.
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