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Apple Aims to Make Siri More Proactive in 2027
Confirmed
In Short: Apple is working to make Siri more proactive, potentially as early as next year, according to Bloomberg’s Mark Gurman.
Apple is reportedly working to transform Siri into a more proactive digital assistant, capable of handling tasks without user initiation, as soon as next year.
According to Bloomberg’s Mark Gurman, Apple is allotting six weeks for coding and two weeks for integration in the first cycle of iOS 28 development.
This shift comes after Apple shipped its long-awaited personalized Siri with iOS 27, which introduced more intelligent and personalized features.
Apple is experimenting with a new engineering pipeline that could speed up development and give engineers more time to explore features.
Gurman notes that Apple has the potential to compete in this space, especially given the frameworks it has built over the years.
Siri currently lacks the ability to proactively handle tasks, a feature that many AI companies are actively pursuing.
Apple’s move would push Siri beyond answering questions and into handling goals in the background.
The company’s personalized Siri update in iOS 27 met its goals, setting the stage for further improvements.
Apple’s new approach could make certain tasks less expensive by reducing the need for extensive computer-use automation.
However, it remains to be seen what Apple will ultimately ship, and the execution will be crucial for competing with proactive agents like OpenAI's Dots and Meta's Muse.
What this adds
Apple's efforts to make Siri more proactive align with its goal of moving beyond merely improving the assistant.
The new development cycle for iOS 28 reflects a strategic shift in how Apple approaches its software development.
Background
The new Siri AI update will be free for all Apple-silicon Macs via Software Update, bringing conversational context retention and expanded language support to the Mac mini and other devices.
What's confirmed
- Apple ultimately wants to go in this direction, I’m told, and I believe the company could make Siri more like an agent as early as next year — not that it has much of a choice, given current consumer and market demands.
What's still developing
- According to Gurman, Apple is also giving engineers more time to code and explore, rather than spend as much time integrating features within the operating system.
- He got started in the world of Apple news during the pandemic, and it became a growing hobby.
- Its App Intents framework connects apps and system features to Siri.
- Apple's smart home hub with 7-inch square display, A18 chip with Siri AI support, and more.