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WNBA Star Caitlin Clark Signs First Brand Partnership with Dick's Sporting Goods and Foot Locker
· Confirmed
In Short: WNBA star Caitlin Clark has become the first athlete to sign a brand partnership with Dick's Sporting Goods and Foot Locker, marking a significant milestone in the sports retail industry.
WNBA star Caitlin Clark has become the first athlete to sign a brand partnership with Dick's Sporting Goods and Foot Locker, marking a significant milestone in the sports retail industry.
Dick's Sporting Goods and Foot Locker announced the multi-year partnership on November 4, 2026, highlighting Clark's influence on and off the court.
Clark expressed her excitement about the partnership, calling it a 'full-circle moment' that connects her with fans and the sports culture.
The partnership will include custom promotions to support Clark's signature footwear, apparel, and product lines, as well as appearances and community programming.
Clark, known for her exceptional talent and influence on the court, has averaged 22.3 points and 8.3 assists per game during her third WNBA season, while shooting 44.5 percent from beyond the three-point arc.
The partnership will also feature Clark in promotional campaigns for the retailers, with the first campaign being a playful Xfinity commercial where she trades basketballs for baked goods with Cookie Monster in a search for the 'Greatest Cookie of All Time.'
Clark's first signature sneaker, the Nike Caitlin 1, debuted in September and has already seen significant demand, with resale listings on eBay reaching up to $300.
The Caitlin 1, available in two main colorways, Caitlin Blue and Warning Code, retails for $140 for adults, $100 for big kids, and $90 for little kids.
Dick's Sporting Goods and Foot Locker will collaborate with Clark on national and global campaigns, retail and digital experiences, fan activations, and community programming.
Clark's partnership with Dick's Sporting Goods and Foot Locker marks the first time either retailer has signed an athlete as a brand partner, and it is also the first joint athlete partnership for the two chains under parent company Dick's Inc.
The partnership will help the companies further their work in connecting fans with athletes and products, and creating new opportunities to bring fans closer to the sport and celebrate the culture surrounding it.
Clark's influence extends beyond basketball, as she has captivated fans, inspired a new generation, and brought new energy to the game.
What this adds
Clark's partnership with Dick's Sporting Goods and Foot Locker marks the first time either retailer has signed an athlete as a brand partner, and it is also the first joint athlete partnership for the two chains under parent company Dick's Inc. The partnership will help the companies further their work in connecting fans with athletes and products, and creating new opportunities to bring fans closer to the sport and celebrate the culture surrounding it.
Background
Clark's partnership with Dick's Sporting Goods and Foot Locker will also include custom promotions to support the Nike Caitlin 1 and, eventually, the Caitlin 2, as well as apparel and other product lines.
What's confirmed
- “Dick’s Sporting Goods was always a stop before the start of any sports season when I was growing up,” Clark said.
- Nike Caitlin 1: Everything You Need to Know Caitlin Clark's first Nike signature shoe debuts in September.
- Caitlin Clark is winning off the court, as DICK’S Sporting Goods announced a multiyear partnership with the WNBA superstar on Wednesday, uniting with the major sports retailer to bring her brand to fans across the globe.
- (DICK'S Sporting Goods/Foot Locker / Fox News) Clark also set the Indiana Fever’s single-game scoring record with 45 points against the Seattle Storm, while becoming the first player in WNBA history to record 25-plus points and 15-plus assists in a playoff game.
- Rebilas/Imagn Images / IMAGN) "That impact is deeply connected to what we believe at DICK’S: sports can build confidence, create opportunity and change lives. We’re proud to partner with an athlete who is helping a new generation see what’s possible."
- "Caitlin has had an extraordinary impact on the game of basketball, not only through her talent and star power, but through the countless young girls and boys she has inspired to play the sports that they love, stay in the game and become fans of sport," Emily Silver, chief marketing, eCommerce and athlete experience officer at DICK’S, said in a press release.
- And with that came a Nike signature shoe, but there’s plenty still more ground for Clark to break as she just signed a first-of-its-kind partnership with DICK’S Sporting Goods and Foot Locker.
- There’s no need to introduce Caitlin Clark, as the WNBA superstar has transcended the hardwood court of the W to become one of the faces of the sport globally.
- The exclusive multi-year partnership between Caitlin Clark, DICK’S, and Foot Locker marks the first time either retail giant has signed an athlete as a brand partner, with the deal set to include several promotional experiences.
- “We’re excited to partner with Caitlin because we see the same opportunity to build on the energy around basketball and bring more people closer to the game through Dick’s and Foot Locker,” said Ed Stack, executive chairman of Dick’s.
- As part of the partnership, Dick’s and Foot Locker will collaborate with Clark on national and global campaigns; custom promotions supporting her signature footwear, apparel and product lines; retail and digital experiences; fan activations; appearances and community programming.
- “Caitlin’s influence reaches far beyond the court. She has captivated fans, inspired a new generation and brought new energy to the game,” said Brett O’Brien, senior vice president and chief marketing officer of Foot Locker.
What's still developing
- Foot Locker and New York Knicks Announce New Partnership Here's what to know about the partnership between the Knicks and Foot Locker.
- The first of these releases will be the upcoming Cave Stone Caitlin 1, which will be exclusive to DICK’S.
- According to the company, DICK’S owns and operates the Foot Locker business, which includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos.
- Ed Stack, Executive Chairman of DICK’S Sporting Goods, Inc., pointed to Clark’s reach beyond a single sport.
- Nike's website currently lists the Caitlin Blue colorway at $140, with big kids' pairs at $100 and little kids' pairs at $90, WHO 13 said.
- Clark said on the New Heights podcast that the technology in the shoe is unlike anything Nike has put in a basketball shoe before.
- Clark, a former Iowa Hawkeyes star, said the partnership felt like a “full-circle moment,” recalling that DICK’S was a regular stop before sports seasons when she was growing up.
- After her second WNBA season was hampered by injuries, Clark bounced back to appear in 40 of 44 regular season games this year.
- "I think Republicans are gonna do pretty well."
- The Comeback: Today’s Top Sports Stories & Reactions Caitlin Clark has made history multiple times on and off the court during her WNBA career, and she did so again on Wednesday with the announcement of her latest brand deal.
- The release also included an 18-piece apparel assortment.
- Clark ranks as the most marketable player in the WNBA and No. 15 among athletes worldwide in a new SportsPro ranking, CNBC reported.