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Caitlin Clark Becomes First Brand Partner for Dick's Sporting Goods and Foot Locker
Confirmed
In Short: WNBA star Caitlin Clark has become the first athlete to partner with both Dick's Sporting Goods and Foot Locker, a move that marks a significant milestone for both retail giants.
WNBA star Caitlin Clark has become the first athlete to partner with both Dick's Sporting Goods and Foot Locker, a move that marks a significant milestone for both retail giants. The partnership, announced on November 4, 2026, includes several promotional experiences and collaborations.
Clark, known for her exceptional talent and impact on the game of basketball, expressed her excitement about the partnership, stating, 'Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. And around the world.'
Dick's Sporting Goods and Foot Locker will collaborate with Clark on national and global campaigns, custom promotions supporting her signature footwear, apparel, and product lines, retail and digital experiences, fan activations, appearances, and community programming.
Clark's influence extends beyond basketball to other sports such as golf, football, soccer, baseball, and softball, making her a versatile and relatable figure for fans across various sports. Ed Stack, executive chairman of Dick's Sporting Goods, emphasized Clark's broad appeal, saying, 'As an athlete whose love of sports extends beyond basketball to golf, football, soccer, baseball, softball and more, she connects with fans across every part of our business.'
The partnership with Clark includes a multi-year deal that will see her featured in national and global campaigns, with the first release being the Cave Stone Caitlin 1, which will be exclusive to Dick's Sporting Goods.
Clark's first signature sneaker, the Nike Caitlin 1, is part of a $28 million contract with Nike, which includes two main colorways at launch: Caitlin Blue and a bright yellow version called Warning Code. Clark highlighted the innovative technology in the shoe, stating, 'The technology in the shoe is unlike anything Nike has put in a basketball shoe before.'
The partnership with Dick's Sporting Goods and Foot Locker is a testament to Clark's growing influence and her ability to inspire a new generation of athletes and fans. Emily Silver, chief marketing, eCommerce and athlete experience officer at Dick's, noted, 'Caitlin has had an extraordinary impact on the game of basketball, not only through her talent and star power, but through the countless young girls and boys she has inspired to play the sports that they love, stay in the game and become fans of sport.'
Clark's partnership with Dick's and Foot Locker is expected to bring new opportunities to bring fans closer to the sport and celebrate the culture surrounding it, as Ed Stack explained, 'We’re excited to partner with Caitlin because we see the same opportunity to build on the energy around basketball and bring more people closer to the game through Dick’s and Foot Locker.'
What this adds
The partnership with Dick's and Foot Locker includes a multi-year deal that will see Clark featured in national and global campaigns, with the first release being the Cave Stone Caitlin 1, which will be exclusive to Dick's Sporting Goods.
What's confirmed
- “Dick’s Sporting Goods was always a stop before the start of any sports season when I was growing up,” Clark said.
- Nike Caitlin 1: Everything You Need to Know Caitlin Clark's first Nike signature shoe debuts in September.
- Rebilas/Imagn Images / IMAGN) "That impact is deeply connected to what we believe at DICK’S: sports can build confidence, create opportunity and change lives. We’re proud to partner with an athlete who is helping a new generation see what’s possible."
- "Caitlin has had an extraordinary impact on the game of basketball, not only through her talent and star power, but through the countless young girls and boys she has inspired to play the sports that they love, stay in the game and become fans of sport," Emily Silver, chief marketing, eCommerce and athlete experience officer at DICK’S, said in a press release.
- The exclusive multi-year partnership between Caitlin Clark, DICK’S, and Foot Locker marks the first time either retail giant has signed an athlete as a brand partner, with the deal set to include several promotional experiences.
- As part of the partnership, Dick’s and Foot Locker will collaborate with Clark on national and global campaigns; custom promotions supporting her signature footwear, apparel and product lines; retail and digital experiences; fan activations; appearances and community programming.
What's still developing
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- Caitlin Clark Joins Cookie Monster in Search of the 'Greatest Cookie of All Time' The Indiana Fever star trades basketballs for baked goods in a playful Xfinity commercial with the beloved Sesame Street character.
- Foot Locker and New York Knicks Announce New Partnership Here's what to know about the partnership between the Knicks and Foot Locker.
- (DICK'S Sporting Goods/Foot Locker / Fox News) Clark also set the Indiana Fever’s single-game scoring record with 45 points against the Seattle Storm, while becoming the first player in WNBA history to record 25-plus points and 15-plus assists in a playoff game.
- There’s no need to introduce Caitlin Clark, as the WNBA superstar has transcended the hardwood court of the W to become one of the faces of the sport globally.
- The core DICK’S portfolio includes DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone!, along with the experiential concepts DICK’S House of Sport and Golf Galaxy Performance Center, the company said.