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Apple may try to increase revenue by doing…something with third-party AI apps
Confirmed
In Short: Apple's CFO Kevan Parekh discusses potential AI strategies to increase revenue, including third-party app partnerships.
Apple's CFO Kevan Parekh discussed the company's potential AI strategies to boost revenue during a recent TechCrunch interview.
He also mentioned opportunities for partnerships with third-party apps and services, suggesting Apple might explore new revenue streams beyond its traditional model.
Apple's services business, which includes the App Store, remains at record levels but faces growing pressure.
However, Apple has traditionally controlled payments within its app marketplace tightly, taking a cut of all App Store transactions.
Reuters reported that investors are speculating whether Apple could profit by distributing third-party AI agents through the App Store and taking a cut of their revenue.
Apple's services revenue growth is expected to be between 8 to 9% for the December quarter, according to Parekh.
Despite these challenges, Apple reported another record-breaking quarter, with revenue at about $113 billion in the September quarter, up from $102 billion in the same quarter last year.
Apple is also considering raising prices on its existing iPhone models by $100, following similar moves by Samsung and Google.
Apple's Series 27 release candidates for iPad, iPhone, Mac, Watch, TV, and Vision operating systems are now available.
The iPhone Duo, Apple's first foldable iPhone, features a grade 5 titanium enclosure with a mirror-polished finish and a 3D printed titanium hinge cover made from 100 percent recycled material.
What this adds
Apple's CFO Kevan Parekh discussed the potential for AI to contribute to revenue growth, including opportunities for third-party app partnerships.
The company's services revenue growth is expected to be between 8 to 9% for the December quarter.
Apple is testing a new display design for future iPhone models, suggesting only a modest increase in overall screen size.
Apple's Series 27 release candidates for various devices are now available.
What's confirmed
- Apple's CFO Kevan Parekh discussed the company's potential AI strategies to boost revenue during a recent TechCrunch interview.
- He also mentioned opportunities for partnerships with third-party apps and services, suggesting Apple might explore new revenue streams beyond its traditional model.
- Apple's services business, which includes the App Store, remains at record levels but faces growing pressure.
- However, Apple has traditionally controlled payments within its app marketplace tightly, taking a cut of all App Store transactions.
- Reuters reported that investors are speculating whether Apple could profit by distributing third-party AI agents through the App Store and taking a cut of their revenue.
- Apple's services revenue growth is expected to be between 8 to 9% for the December quarter, according to Parekh.
- Despite these challenges, Apple reported another record-breaking quarter, with revenue at about $113 billion in the September quarter, up from $102 billion in the same quarter last year.
- Apple is also considering raising prices on its existing iPhone models by $100, following similar moves by Samsung and Google.
- Apple's Series 27 release candidates for iPad, iPhone, Mac, Watch, TV, and Vision operating systems are now available.
- The iPhone Duo, Apple's first foldable iPhone, features a grade 5 titanium enclosure with a mirror-polished finish and a 3D printed titanium hinge cover made from 100 percent recycled material.
What's still developing
- Versant-owned news network MS NOW is expanding its paid streaming membership to connected television platforms, including Roku, Apple TV and Amazon Fire TV.
- Google raised prices on products earlier with the launch of the Pixel 11 series, as did Apple with many of their own products.
- The phones sold more than 1.3 million units in their first few days in China alone, according to Counterpoint Research, outpacing the total sales for the first week of sales across the iPhone 17 line — Apple’s most popular product line ever — a year ago.
- When Apple introduces a new phone, people buy it — the iPhone 17, for one, accounted for 6% of global new phone sales soon after its release, according to Counterpoint.
- 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Apple, at its Surprise and Shine event on Wednesday, unveiled its new iPhone 18 and its first foldable iPhone, the iPhone Duo.
- Ternus, Apple’s 51-year-old former vice-president of hardware engineering, assumed the position of CEO on Tuesday, 1 September, after the company announced in April that Cook would step down following 15 years in the role.
- By Ed Hardy. 2:10 pm, November 2, 2026 Apple just reported another record-breaking quarter, despite the company being forced to increase prices on many of its products because of an ongoing global memory shortage.
- Apple has agreed to pay about 22% more for memory chips starting in early 2027, DigiTimes reported.
- Samsung hasn’t commented publicly on the US increase.
- TrendForce reported that memory prices have been in a "major upcycle" since late 2025, placing substantial pressure on smartphone makers including Apple.