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Reddit Launches For You and Following Feeds
· Confirmed
In Short: Reddit is rolling out two new feeds, For You and Following, similar to those on TikTok, to help users discover content and communities more easily.
Reddit is rolling out two new feeds, For You and Following, similar to those on TikTok, to help users discover content and communities more easily.
The For You feed will recommend posts from subreddits users follow, as well as algorithmic recommendations based on their interests.
The Following feed will display posts only from communities users have joined.
These changes follow recent platform updates that eliminated RSS feeds and limited access to the classic desktop layout, Old Reddit.
In a blog post, Reddit said the new feeds are part of its experiments to help people more intentionally explore Reddit.
The For You feed aims to introduce users to popular discussions, trending topics, and niche communities they might not have discovered otherwise.
The Following feed allows users to focus on the communities they have actively chosen to join.
The new tabs will roll out to Reddit users worldwide over the next few weeks.
The update reflects Reddit’s effort to make community discovery a clearer part of its homepage.
Users will be able to switch between the two feeds at any time, giving them a choice between a broader view of what’s on Reddit and one made up only of what they’ve curated for themselves.
The new layout gives discovery its own dedicated feed, helping users find others who share their interests and encounter perspectives that broaden their own.
The change is intended to make it easier for users to explore new discussions, encounter different viewpoints, and participate in communities that match their interests.
Background
Reddit introduces two new feeds, For You and Following, similar to those on TikTok, to help users discover content and communities more easily.
What's confirmed
- The new feeds, similar to those used on TikTok, are rolling out worldwide.
- For You is a discovery feed that recommends posts from subreddits you follow, but adds posts the algorithm believes will relate to your interests.
- Reddit is giving users new ways to sift through its billions of posts.
- Switching between them might give you a choice between a broader view of what’s on Reddit and one made up only of what you’ve curated for yourself as your interests.
- The new tabs will roll out to Reddit users worldwide over the next few weeks.
- The move follows recent platform changes that eliminated RSS feeds and limited access to the site’s classic desktop layout, Old Reddit.
- In a blog post published on Wednesday, Reddit says it will introduce For You and Following tabs, similar to those used on TikTok.
- Meanwhile, the Following feed displays posts only from communities users have joined.
- Reddit introduced its new For You feed on October 28, giving users two homepage options across its global platform.
- In its announcement, Reddit described the feature as a way to surface new ideas and perspectives.
- The update adds personalized recommendations alongside a separate Following feed, helping users discover communities beyond their existing subscriptions.
- The update is intended to make it easier for users to explore new discussions, encounter different viewpoints and participate in communities that match their interests, Reddit said in a blog post.
What's still developing
- Reddit is following in the footsteps of TikTok (and virtually every other social media app), even if it's a few years later than the rest.
- Often abbreviated to FYP, these "For You" feeds are common across many social media apps.
- "Across thousands of communities, discovery can help people find others who get them, encounter perspectives that broaden their own, and take part in something bigger while sharing their own experiences." The new feed seems fairly self-explanatory if you've ever used X, Instagram, or Threads, and Reddit's blog post didn't expand much beyond what we've revealed here.
- Social news and discussion giant Reddit has announced a major overhaul to its main feed experience, introducing a split-tab layout that separates personalized recommendations from the communities users have actively chosen to join (via TechCrunch ).
- While algorithmic feeds have become an industry standard for major social media networks, they often receive mixed reactions from long-time power users who prefer chronological or strictly curated timelines.
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- The change introduces an important qualification to the company’s longstanding promise not to personalise ads using content stored in those apps.
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- The redesign brings Reddit closer to platforms such as TikTok, Instagram, X, Threads and Facebook.
- Amid rising debate around the potential benefits and harms of algorithmic recommendation systems on social media apps, Reddit is rolling out its own algorithm-defined For You feed as a means to improve in-app discovery.
- Reddit CEO Steve Huffman said in an earnings call today that Google’s AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers.