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Apple Launches Creative Labs With The King's Trust
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In Short: Art Jameel, an organization in Saudi Arabia, has launched a similar program called the Creative Lab Film Academy, which will select three fiction short film projects through an open call.
Apple announced today a new education program in partnership with UK charity The King's Trust, aimed at helping young people aged 18 to 30 build careers in creative industries.
The program, called the Apple x King's Trust Creative Labs, will provide participants with specialized workshops to learn industry-aligned skills using Apple technologies.
An initial cohort of up to 20 people will work with Apple experts to explore different career paths in the creative sector.
Apple chairman Tim Cook and King Charles III visited Apple Music Hall in London to meet with attendees, marking the start of the educational experience.
The workshops kicked off this week with music industry and creative sessions at the opening of Apple Music Hall at Battersea Power Station.
Apple has been working with The King's Trust since 2019, expanding access to STEAM programming in schools across the UK.
In addition to the workshops, Apple is also working with The King's Trust to develop resources that will build AI literacy, creativity, and agency among educators and young people.
Apple's growing creative initiatives have been expanding globally, supporting artists and creators across different mediums.
Participants in the Creative Lab Film Academy will receive mentorship, masterclasses, and production support, with director-producer duos encouraged to apply.
The program will provide technical guidance and workshops focused on filmmaking with Apple devices, including capturing short films on iPhone and editing them on Mac.
The Kingdom of Saudi Arabia has been investing heavily in its creative industries, with productions like Desert Warrior showcasing Saudi locations to international audiences.
What this adds
Apple's new program builds on its existing initiatives to support young creators and educators in the UK.
Art Jameel's program in Saudi Arabia highlights the global expansion of Apple's creative support initiatives.
Background
Apple Pay has officially launched in India, years after its global debut.
Apple Pay has officially launched in India, years after its global debut.
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- The six-month journey combines Today at Apple sessions, masterclasses, and one-to-one guidance from renowned filmmakers and creatives.
- Each selected team gets access to industry mentorship, hands-on learning, and creative tools powered by iPhone and Mac technology.