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Tom Holland Launches Non-Alcoholic Beer Brand Bero
Confirmed
In Short: Actor Tom Holland has launched a non-alcoholic beer brand called Bero, aiming to make social drinking more inclusive for those who choose not to drink alcohol.
Actor Tom Holland has launched a non-alcoholic beer brand called Bero, aiming to make social drinking more inclusive for those who choose not to drink alcohol. Holland, known for his roles in 'Spider-Man' and 'The Odyssey,' announced the brand in an interview with Food & Wine's Tinfoil Swans podcast, set to air on October 22.
Holland revealed that he had given up alcohol and found it challenging to reintegrate into social drinking environments. 'Drinking is like breaking bread,' he said, noting the cultural significance of alcohol in the UK. 'I really felt like this was a market that I could exist in,' he added, expressing his passion for promoting a healthier lifestyle and helping others.
Bero's distinctive gold cans stand out from the typical blue cans associated with non-alcoholic beers. Holland explained, 'I felt like that was slightly unfair to label non-drinkers as like the blue community. Sometimes you just wanna blend in.' The brand's structural engineer advisor is currently working on uniquely shaped bottles that will be released in the coming months.
The brand's co-founder, John Herman, emphasized the importance of delivering exceptional flavor and experience. 'BERO is focused on delivering amazing flavor to meet the modern palette with premium at its core,' Herman said in a news release. The brand's glass bottles, now available at berobrewing.com and select restaurants and bars, reflect the brand's dedication to excellence in taste, quality, and design.
Bero's expansion into glass bottles marks a significant shift in the non-alcoholic beer market. According to global drinks data, non-alcoholic beer volumes are projected to grow 18% annually through 2029. 'Alcohol-free beer, the methods used to produce it, and its flavor have all developed enormously in a relatively short period of time,' said Anikó Lehtinen, a drinks business lecturer and beer sommelier. 'Breweries have had to focus much more on the category, because sales of alcoholic beer are declining in many markets.'
Holland's wife, Zendaya, co-stars with him in 'The Odyssey' and 'Spider-Man: Brand New Day,' and Bero is releasing exclusive beer lines for both films. The brand's summer shandy collection, inspired by Zendaya's preferences, and limited-edition collections for movie premieres highlight the brand's growing popularity and cultural relevance.
The brand's commitment to inclusivity and quality is evident in its product offerings. The Odyssey x Bero launch features the classic Bero Noon Wheat from its original lineup, a true wheat beer that does not lean into IPA or Pilsner flavors. 'Before Bero launched — before the artwork for our cans was even finalised — we envisioned the brand in a glass bottle,' said Herman. 'We have developed this bottle for the places we believe the category is going next — bars, restaurants, hotels and beyond.'
Holland's dedication to Bero is evident in the time and effort he has invested in the brand. 'It is taking up 99% of my time, which I'm absolutely loving,' he said. The brand's success reflects the growing demand for non-alcoholic beer and its increasing presence in social and cultural contexts.
What this adds
Holland's wife, Zendaya, co-stars with him in 'The Odyssey' and 'Spider-Man: Brand New Day,' and Bero is releasing exclusive beer lines for both films.
The brand's cans are a distinctive gold color, differentiating them from the blue that often labels nonalcoholic beers.
Bero's expansion into glass bottles marks a significant shift in the non-alcoholic beer market, reflecting the growing demand for quality and design in the category.
Background
Actor Tom Holland has launched a nonalcoholic beer brand, Bero, aiming to make social drinking more inclusive.
What's confirmed
- "I don't think I realized how big a problem I had when it comes to alcohol until I gave it up," Holland told Food & Wine's Tinfoil Swans podcast in an episode that will air on October 22.
- The can, for instance, is a distinctive, stylish gold rather than the blue that he'd noticed demarcating the majority of nonalcoholic beers in the marketplace. ("I felt like that was slightly unfair to label non-drinkers as like the blue community. Sometimes you just wanna blend in.") Uniquely shaped bottles will hit the market in a few months once Bero's structural engineer advisor finds a shipping-safe form that fits Holland's exacting standards.
- "It is taking up 99% of my time, which I'm absolutely loving," Holland said.
- Non-alcoholic beer brand Bero, co-founded by Tom Holland and John Herman, is introducing its signature Kingston Golden Pils glass bottles across the US and UK.
- “BERO is focused on delivering amazing flavor to meet the modern palette with premium at its core,” said John Herman, co-founder & CEO of BERO, in a news release.
What's still developing
- But the months stacked and Holland found himself stepping up to a milestone.
- The 'Spider-Man' star opens up about his sobriety, support, and how he's paying it forward with a new beer he hopes will make everyone feel welcome.
- Growing up in the U.K., a place he correctly notes as having a "huge drinking culture," it seemed only natural that Holland would embrace drinking pints with similar gusto.
- Second, he turned that laser focus toward launching Bero, a nonalcoholic beer brand he hopes will help all kinds of drinkers feel enthusiastically and deliciously included.
- "Which might be an indication as to how much of a problem I had."
- "One of the biggest inspirations for Bero was to help people like myself reintegrate into that social environment where they might feel like they're not necessarily welcome."
- It wasn’t too long ago that finding non-alcoholic beer was like finding a decent cup of decaf.
- Celebrities launch beverage brands the way grocery stores launch pumpkin spice products.
- At some point over the last few years, NA beer stopped being just for non-drinkers.
- It’s now attracting plenty of people who still enjoy alcohol but don’t necessarily want it every time they crack open a beer.
- For decades, non-alcoholic beer occupied a strange place in American drinking culture.
- Now, many grocery stores have entire sections dedicated to alcohol-free beer.