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Apple Stores Feature New 'Hello' Decor for Camera Testing
Confirmed
In Short: Apple has introduced a new 'hello' decoration in its stores to test the zoom capabilities of the latest iPhone models.
Apple Stores around the world have unveiled a new 'hello' decoration, designed to test the camera zoom capabilities of the latest iPhone models, according to reports from MacRumors.
The new 'hello' decorations are part of Apple's ongoing efforts to showcase the advanced camera features of its latest iPhone 18 Pro and iPhone 18 Pro Max models.
The iPhone 18 Pro lineup is the first to start at over $2,000, with Apple emphasizing the new camera features through a music video featuring K-Pop artist Rose.
Apple's latest Apple Watch Series 12 also includes new Health Sensing System and Audio Intelligence features, alongside design changes such as a larger bezel and a more prominent Digital Crown.
AppleInsider notes that customers can trade in their existing Apple, Google, Motorola, or Samsung devices for incentives, provided the device has been active on an account for at least 60 days.
What this adds
Apple's new 'hello' decoration is a continuation of its strategy to highlight the advanced camera features of its latest iPhone models.
Background
Apple has introduced a new 'hello' decoration in its stores to test iPhone camera zoom capabilities.
What's confirmed
- Apple Stores around the world have unveiled a new 'hello' decoration, designed to test the camera zoom capabilities of the latest iPhone models, according to reports from MacRumors.
- The new 'hello' decorations are part of Apple's ongoing efforts to showcase the advanced camera features of its latest iPhone 18 Pro and iPhone 18 Pro Max models.
- The iPhone 18 Pro lineup is the first to start at over $2,000, with Apple emphasizing the new camera features through a music video featuring K-Pop artist Rose.
- Apple's latest Apple Watch Series 12 also includes new Health Sensing System and Audio Intelligence features, alongside design changes such as a larger bezel and a more prominent Digital Crown.
- AppleInsider notes that customers can trade in their existing Apple, Google, Motorola, or Samsung devices for incentives, provided the device has been active on an account for at least 60 days.
What's still developing
- Starting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom.
- Apple's four new iPhones feature more differences between the latest models than ever before, so which one should you buy?
- We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPad, Mac, and other Apple platforms.
- Sat Sep 12 2026, 08:14 AM EDT · 1 minute read Get preorder deals on the new iPhone 18 Pro - Image credit: Apple Wireless carriers are competing for your business with incentives offering up to $1,200 in bill credits when you preorder the iPhone 18 Pro or iPhone 18 Pro Max.
- Always on the hunt for the best deals, Christine has been covering the Apple space and technology in general since 2009.
- Apple's iPhone 18 Pro and iPhone 18 Pro Max are available for preorder now, and wireless carriers are already offering up to $1,200 off via incentives across the 2026 iPhone range in an effort to earn your business.
- The iPhone Duo is Apple's first smartphone that starts at over $2,000, and the iPhone 18 Pro lineup commands a premium price as well.