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Apple Watch Ultra 4 Now Discounted to $779.99 on Amazon
Confirmed
In Short: Amazon is offering the first discounts on the newly launched Apple Watch Ultra 4, reducing the price to $779.99 for select models.
The discount applies to the Black and Natural Titanium models of the Ultra 4, complete with the new Translucent Black and Gray Ocean Bands.
According to 9to5Toys, the price has fluctuated since the launch, but this is the first consistent discount.
The deal is available on Amazon, where the price has dropped from the original MSRP of $799.00.
MacRumors confirms that this is the lowest price tracked for the Ultra 4 since its launch.
In addition to the Ultra 4, Amazon is also offering discounts on the Apple Watch Series 12, with the 42mm GPS model available for $389.99 and the 46mm GPS model for $439.99.
These discounts are part of Amazon's broader strategy to attract customers during the early stages of product launches.
Amazon is also bundling the Samsung Galaxy Watch Ultra 2 with a $100 Amazon gift card, offering a 13% discount on the watch.
The Galaxy Watch Ultra 2 is Samsung's rugged flagship smartwatch, featuring a brighter display, larger battery, and slimmer profile.
Amazon's new streaming bundle, which includes five services, is also being promoted as a significant deal for customers.
The discounts and bundles are part of Amazon's efforts to drive sales and attract new customers during the holiday shopping season.
What this adds
The discounts on the Apple Watch Ultra 4 and Series 12 are the first since their launch.
Amazon's streaming bundle is a new offering that includes five services at a discounted rate.
The discounts and bundles are part of Amazon's broader strategy to attract customers during the early stages of product launches and the holiday shopping season.
Background
Apple launched the Apple Watch Series 12 and Ultra 4, featuring significant health and fitness improvements.
Apple is developing an enterprise server using its high-performance M-series Ultra chips, aiming to capitalize on the growing demand for AI computing.
The Apple Watch Ultra is a line of sport smartwatches produced by Apple Inc. as part of the Apple Watch product line. Introduced in September 2022, they are marketed towards endurance athletes and outdoor recreation, and carry a rugged form factor with a wider band, a larger, brighter display, multi-band GPS, a larger battery, water temperature sensor, and additional functionality for diving.
What's confirmed
- Go head over to our hands-on review of the new Apple Watch Series 12 and Ultra 4 to get a closer look at the Gray model and more details on what Apple is bringing to the table this generation.
What's still developing
- If you are looking to land the new Ultra 4 with the translucent Ocean Band, without waiting for a deeper deal later in the year, now’s your chance.
- The light discount price on these two configurations has bounced around bit, so it’s unclear how long this offer might stick around for.
- This is one of three Ultra 4 models that are on sale at this price for launch week, also including the Natural model with Sand Trail Loop (M/L) and the Natural model with Desert Alpine Loop (Large).
- You can get the 42mm GPS Series 12 for $389.99 and the 46mm GPS Series 12 for $439.99, both of which are $9 discounts and the best prices we've seen yet.
- If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
- Related Roundup: Apple Deals [ 23 comments ] Get weekly top MacRumors stories in your inbox.
- Regarding the Mac mini, you can get the 16GB RAM/256GB SSD Mac mini for $879.99, down from $899.00, and the 16GB RAM/512GB SSD model for $1,069.99, down from $1,099.00. $49 OFF M5 Max Mac Studio 36GB/512GB for $2,449.99 $19 OFF M6 Mac mini 16GB/256GB for $879.99 $29 OFF M6 Mac mini 16GB/512GB for $1,069.99 $29 OFF M5 Pro Mac mini 24GB/512GB for $1,669.99 In terms of upgrades, Apple said the Mac mini with the M6 chip delivers up to 40% faster CPU performance, up to 4× faster performance for AI tasks in particular, up to 2× faster graphics performance, and up to 2× faster storage speeds compared to the previous-generation model with the 10-core M4 chip, 32GB of unified memory, and 2TB of storage.
- Amazon has the first cash discounts on Apple's brand new Mac mini and Mac Studio, with up to $49 off select models.
- Note: MacRumors is an affiliate partner with Amazon.
- All of these deals are pre-order discounts on the 2026 Mac mini and Mac Studio, which officially launch on September 22.
- Apple's four new iPhones feature more differences between the latest models than ever before, so which one should you buy?
- We found genuine, editor-tested sales on brands like Garmin, Apple, Brooks and more.
Sources
- 9to5Toyslink
- MacRumorslink
- MacRumorslink
- Menshealthlink
- Androidauthoritylink
- Thedesklink
- Allrecipeslink
- NBC Newslink
- WIREDlink
- 9To5Toyslink
- Mashablelink
- Ignlink
- Pcmaglink
- 9To5Maclink
- WarpBeat — background on Here’s how Apple Watch Ultra 4 will differentiate itself from prior models link
- WarpBeat — background on Apple Watch Ultra 4 Review: The Series 12 Is Closing the Gap link
- Shervin Shares — video link