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Here’s how Apple Watch Ultra 4 will differentiate itself from prior models
Developing
In Short: Apple launched the Apple Watch Series 12 and Ultra 4, featuring significant health and fitness improvements.

Apple unveiled the Apple Watch Series 12 and Ultra 4 during its product event, highlighting major upgrades to health and fitness tracking.
The new models, set to launch on September 9, include a new Health Sensing System and a fitness-focused Readiness app.
Apple Watch Ultra 4 retains its rugged design but is packed with internal upgrades, including a more powerful chip and enhanced health sensors.
The Series 12 and Ultra 4 models feature a new study comparing their heart rate sensing to other leading wearables, including smart rings and fitness bands.
Apple Watch Ultra 4 also introduces a new Health Sensing System, bringing some of the biggest improvements to health tracking in years.
The Readiness app, which tracks user readiness for physical activity, is a key feature of the new models.
Apple CEO John Ternus will unveil the new products at the Steve Jobs Theater in Cupertino, California.
The event will also feature the highly anticipated iPhone Ultra, which could bring back the magic that has been missing from Apple’s products.
Nandagopal Rajan from The Indian Express will be in Cupertino to provide the first look at the iPhone Ultra.
While the iPhone Ultra is expected to be a focus, the Apple Watch Series 12 and Ultra 4 will also showcase significant advancements.
Expectations are high for the iPhone Ultra, with Wall Street and consumers looking forward to seeing how it differentiates itself from competitors.
What this adds
The new models are part of Apple's strategy to capitalize on the growing demand for AI computing and health tracking.
The event marks a historic moment for Apple, as it launches an entirely new product category for the first time in a decade.
Background
Apple is developing an enterprise server using its high-performance M-series Ultra chips, aiming to capitalize on the growing demand for AI computing.
Apple unveiled the Apple Watch Ultra 4 and Series 12, both of which feature significant upgrades over their predecessors.
The Apple Watch Ultra is a line of sport smartwatches produced by Apple Inc. as part of the Apple Watch product line. Introduced in September 2022, they are marketed towards endurance athletes and outdoor recreation, and carry a rugged form factor with a wider band, a larger, brighter display, multi-band GPS, a larger battery, water temperature sensor, and additional functionality for diving.
What's still developing
- Apple Watch is gaining an all-new health-related app called Readiness.
- Apple Watch Series 12 and Ultra 4 are launching next month, and rumors indicate they’ll pack a big upgrade—a new, more powerful chip—that will arrive at just the right time.
- Here’s what you need to know about Apple’s new fitness-focused Readiness app.
- There’s a big change to a small complication that I’m seeing in Apple’s marketing material.
- In a few hours, Apple’s new CEO, John Ternus, will take the stage at the Steve Jobs Theater at Apple Park in Cupertino, California, to usher in what many are calling a historic moment for the company.
- After all, Apple is launching an entirely new product category for the first time in a decade.
- While the iPhone Ultra won’t immediately make foldables a must-buy, it could change the narrative around smartphones, which seem to have peaked in terms of innovation and now offer little that is truly new in terms of user experience.
- Here are six things you need to know about the iPhone Ultra.
- While Apple has not yet confirmed the existence of the iPhone Ultra (very Apple-like), the company has confirmed that its big “Surprise and Shine” event will take place on September 9, this Wednesday.
- It remains to be seen how well the iPhone Ultra will be received by consumers.
