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Schwimmer Stars in Quince Ad Nodding to 'Friends'
· Confirmed
In Short: David Schwimmer stars in a Quince ad that references his iconic 'Friends' role.
In a nostalgic nod to his role as Ross Geller on 'Friends,' David Schwimmer stars in Quince's new holiday campaign.
The 60-second film, titled 'The Red Sweater,' sees Schwimmer chasing doppelgängers across New York, each wearing a red cashmere sweater.
Schwimmer's character in the ad is inspired by the pivotal 'Friends' episode where Ross was revealed to be the father of Rachel's baby.
The ad, which premieres Nov. 9 on YouTube and Instagram, marks Quince's first international, multichannel brand activation, running across the U.S., Canada, and the U.K.
Schwimmer, who has an 15-year-old daughter, Cleo Buckman Schwimmer, said he thought the ad idea was 'really funny,' given his history with red sweaters.
Schwimmer will reunite with his 'Friends' co-stars Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matthew Perry, and Matt LeBlanc after the 2026 Emmys.
Schwimmer's character in the Quince ad chases the sweater, saying, 'That’s my dream sweater,' before running off.
Schwimmer's involvement in the ad comes as he prepares for a new workplace comedy series set in the world of cyberterrorism and cybercrime.
What this adds
The 'Friends' reunion in the ad is described as an awkward moment, with Aniston jokingly clearing her mind of memories of working with Schwimmer for 10 years.
Background
Friends is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer, the show revolves around six friends in their 20s and early 30s who live in Manhattan, New York City.
What's confirmed
- That’s my dream sweater.’ David runs off before the other man can get his hands on it, before the Quince campaign tagline appears on screen, which reads: ‘The search ends here.’ The actor said that when the fashion brand came to him with the idea for the advert, he ‘thought it was really funny’, adding: ‘After all, a red sweater and I go back a long way.’ ‘This time, I’m chasing the sweater, and somehow everyone else has one.
What's still developing
- Clicking "Agree" does not impact privacy choices you may have under state laws.
- Jennifer Aniston and David Schwimmer are getting in on the Super Sunday action with an Uber Eats ad that also doubles as a very awkward Friends reunion.
- Unfortunately for David Schwimmer the previous knowledge she cleared out of her brain were all her memories of working with him for 10 years.
- Does this qualify as another twist in the Ross-Rachel relationship?
- “Something is coming 11.9,” the retailer captioned its post.
- Of course, we took a peek through Quince's new arrivals for even more styles that are an instant "add to cart" for the holiday season.