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Google Launches Connected Apps Platform for Gemini and Search

Confirmed

Technology Desk

In Short: Google announced the launch of its Connected Apps Platform, which enables developers to integrate their applications into both Search and the Gemini app.

Google; Google Gemini logos
Logos: Google (Public domain); Google Gemini (Public domain)

The platform aims to streamline user interactions by allowing them to perform tasks such as ordering groceries or creating playlists directly within Google’s services.

Developers can choose whether their apps will be available in Search, the Gemini app, or both, and they must register, test, and submit their apps through the new Google Connected Console.

YouTube — Julian Goldie SEO YouTube

According to Google, over 50 popular apps are already integrated across Search and Gemini, including those from Adobe, Calm, Experian, Localiza, and Peloton.

The Connected Apps Platform is being rolled out in phases, with more developers, markets, and Google products to be added over the coming months.

Google’s goal is to make Gemini and Search more functional by integrating a wide range of services, reducing the need for users to switch between different apps.

Developers must have a cloud-hosted MCP server or Android MCP using the AppFunctions APIs to participate in the platform.

The new platform also provides developers with tools to monitor app usage, response times, and errors within the Google Connected Console.

Google’s July announcement described consumer integrations in AI Mode, which is now being expanded with the Connected Apps Platform.

Google aims to make Gemini a central part of users' daily routines, from creating playlists to ordering groceries, through these integrations.

What this adds

The Connected Apps Platform builds on Google's previous announcements about expanding Gemini's capabilities, including file generation and AI integrations.

The value of the platform remains contingent on the number of apps joining and their functionality.

Some users and developers express concerns about the potential for SEO spam and AI poisoning, which could affect the reliability of search results.

Background

Google's new file generation capabilities in the Gemini app allow users to generate, preview, and edit documents, PDFs, presentations, spreadsheets, Markdown, plain text files, and code directly within a chat.

At its latest developer conference, Google announced updates to its Gemini AI system, including new file generation capabilities and an expanded Connected Apps Platform.

What's confirmed

What's still developing

Sources