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Apple Sets iPhone Revenue Record Without New Standard Model
· Confirmed
In Short: Apple reported a 17 percent increase in iPhone revenue to $57.58 billion, despite launching only Pro models this year.
Apple reported a 17 percent increase in iPhone revenue to $57.58 billion, despite launching only Pro models this year, according to its fourth-quarter earnings report.
The company's overall revenue grew by 12 percent to $114.5 billion, with Mac business revenue increasing 24 percent to $10.79 billion.
Apple CEO John Ternus attributed the higher revenue to increased memory costs and the benefit of carrying inventory and lower costs on non-memory components.
The company also unveiled the latest generation of its wireless earbuds, the AirPods 5, which feature improved audio, stronger active noise cancellation, and expanded Siri and Apple Intelligence features.
Apple's services division, which includes App Store commissions and subscriptions to services like Apple TV and Apple Music, grew to $31.57 billion.
Apple has also launched its first foldable smartphone, the iPhone Duo, priced starting at $1,999, marking a significant shift in hardware strategy.
Apple Pay has also arrived in the Indian market, enabling users to make effortless digital payments without needing any OTP or password.
What this adds
Apple's new boss is taking a gamble on the iPhone Duo, an attempt to reinvigorate the brand's device range and challenge the foldable phones made by rivals.
The Duo's 7.6-inch inner display is held together by a central hinge, a complex piece of engineering that has resulted in similar flaws in folding devices made by some of Apple's competitors.
Apple has issued new internal guidance to Apple Stores and Apple Authorized Service Providers on how to handle reports of iPhone Duo inner displays cracking along the fold, affecting only a small number of devices.
Background
Apple is reportedly facing fresh scrutiny over the quality control of its iPhone Duo after a Chinese media report claimed the company lowered its quality inspection standards to increase shipments ahead of the holiday season.
Apple launched its first foldable smartphone, the iPhone Duo, priced starting at $1,999, marking a significant shift in hardware strategy.
What's confirmed
- Apple reported a 17 percent increase in iPhone revenue to $57.58 billion, despite launching only Pro models this year, according to its fourth-quarter earnings report.
- The company's overall revenue grew by 12 percent to $114.5 billion, with Mac business revenue increasing 24 percent to $10.79 billion.
- Apple CEO John Ternus attributed the higher revenue to increased memory costs and the benefit of carrying inventory and lower costs on non-memory components.
- The company also unveiled the latest generation of its wireless earbuds, the AirPods 5, which feature improved audio, stronger active noise cancellation, and expanded Siri and Apple Intelligence features.
- Apple's services division, which includes App Store commissions and subscriptions to services like Apple TV and Apple Music, grew to $31.57 billion.
- Apple has also launched its first foldable smartphone, the iPhone Duo, priced starting at $1,999, marking a significant shift in hardware strategy.
- Apple Pay has also arrived in the Indian market, enabling users to make effortless digital payments without needing any OTP or password.
What's still developing
- Posts from this topic will be added to your daily email digest and your homepage feed. iPhone revenue jumped 17 percent with Pro-only models during this year’s refresh. iPhone revenue jumped 17 percent with Pro-only models during this year’s refresh.
- The increase in revenue follows the launch of Apple’s iPhone 18 lineup in September, which included a pricier iPhone 18 Pro and Pro Max model.
- Like other device-makers, Apple has been dealing with supply chain constraints and rising memory costs, leading it to raise prices across its products.
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