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Apple set an iPhone sales record even without a new standard iPhone

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Technology Desk

In Short: Apple's iPhone revenue jumped 17 percent this year, driven by Pro models, despite not releasing a new standard iPhone.

Apple reported a 17 percent increase in iPhone revenue to $57.58 billion in its fourth-quarter earnings, released on Monday, according to The Verge.

The company's overall revenue grew by 12 percent to $114.5 billion, with the Mac business seeing a 24 percent increase to $10.79 billion.

The iPad revenue, however, declined by 10 percent year over year, with sales totaling $6.23 billion.

Apple CEO John Ternus attributed the higher revenue to offsetting higher memory costs with lower costs on non-memory components, as reported by CNBC.

Apple also launched its iPhone 18 lineup in September, which included pricier Pro and Pro Max models, contributing to the revenue surge.

In addition, Apple unveiled a new MacBook Pro with a touchscreen, a design choice that the company had previously resisted.

Apple Pay also made its debut in the Indian market, enabling users to make digital payments without needing OTP or passwords.

Apple is reportedly developing an enterprise AI server featuring its highest-performance processors, the M8 Ultra chips, according to Ksl.

The company has also issued new internal guidance on handling reports of iPhone Duo inner displays cracking along the fold.

Apple's HomeView, a smart hub with a square resolution of 1088 x 1088, was also launched, blending elements from the Apple Watch, iPad, and Apple TV.

What this adds

Background

What's confirmed

• Apple reported a 17 percent increase in iPhone revenue to $57.58 billion in its fourth-quarter earnings, released on Monday, according to The Verge.
• The company's overall revenue grew by 12 percent to $114.5 billion, with the Mac business seeing a 24 percent increase to $10.79 billion.
• The iPad revenue, however, declined by 10 percent year over year, with sales totaling $6.23 billion.
• Apple CEO John Ternus attributed the higher revenue to offsetting higher memory costs with lower costs on non-memory components, as reported by CNBC.
• Apple also launched its iPhone 18 lineup in September, which included pricier Pro and Pro Max models, contributing to the revenue surge.
• In addition, Apple unveiled a new MacBook Pro with a touchscreen, a design choice that the company had previously resisted.
• Apple Pay also made its debut in the Indian market, enabling users to make digital payments without needing OTP or passwords.
• Apple is reportedly developing an enterprise AI server featuring its highest-performance processors, the M8 Ultra chips, according to Ksl.
• The company has also issued new internal guidance on handling reports of iPhone Duo inner displays cracking along the fold.
• Apple's HomeView, a smart hub with a square resolution of 1088 x 1088, was also launched, blending elements from the Apple Watch, iPad, and Apple TV.

What's still developing

• Posts from this topic will be added to your daily email digest and your homepage feed. iPhone revenue jumped 17 percent with Pro-only models during this year’s refresh. iPhone revenue jumped 17 percent with Pro-only models during this year’s refresh.
• Like other device-makers, Apple has been dealing with supply chain constraints and rising memory costs, leading it to raise prices across its products.
• Learn More Finally, after years of rumours, the Apple HomeView has launched.
• With a square resolution of 1088 x 1088, the display is arguable more like a giant Apple Watch than an Apple version of an Echo Show.
• We found genuine, editor-tested sales on brands like Garmin, Apple, Brooks and more.
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• Apple is developing an ‌enterprise AI server ‌for AI developers, businesses and governments that could ⁠come in versions featuring ⁠either two or four planned M8 Ultra chips, its highest-performance processors, the Information reported, citing people familiar with the matter.
• The iPhone maker last sold dedicated server hardware under its Xserve line, which it ‌discontinued in 2011 after shifting ​its enterprise focus to standard Mac hardware and consumer devices.

Sources

• The Vergelink
• The-Ambientlink
• Menshealthlink
• Appleinsiderlink
• TechCrunchlink
• Ksllink
• MacRumorslink
• Appleosophylink
• Theapplepostlink
• Melink
• Zdnetlink
• Indiatvnewslink
• Iclarifiedlink
• WarpBeat — background on Apple's iPhone Duo Facing Early Scrutiny Over Cracking Screens link
• WarpBeat — background on Apple Launches iPhone Duo at $1,999 link
• Bloomberg Television — video link