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Amazon CEO Says Prime Video Generates Tens of Billions in Revenue and Is Profitable
Confirmed
In Short: Amazon CEO Andy Jassy announced during the company's quarterly earnings call that Prime Video is now profitable and generates a revenue run rate in the tens of billions of dollars.
Amazon CEO Andy Jassy announced during the company's quarterly earnings call that Prime Video is now profitable and generates a revenue run rate in the tens of billions of dollars. This marks a significant milestone for the streaming platform, which has been growing steadily since its launch in 2006.
Jassy highlighted the success of several hit shows and films, including 'Carrie,' 'The Summer I Turned Pretty,' 'The Boys,' 'Off Campus,' 'Reacher,' and 'Fallout.' He also mentioned breakout movies like 'Project Hail Mary,' which grossed an estimated $684 million worldwide.
The streaming service has also seen strong viewership for its live sports programming. The first six games of the current season of 'Thursday Night Football' have averaged 17.7 million viewers, up 16% from last year. Additionally, the second season of NBA on Prime attracted over 2 million viewers in the U.S. during its season-opening doubleheader, more than twice last year’s full-season average.
Jassy noted that the success of these shows and films is driving the platform's profitability. He emphasized the importance of sports programming for Amazon's advertising business, stating that the company is heading into an important period with the holiday season approaching.
The company's content spending has grown by 7% in the third quarter to $5.9 billion, with a total of $18.8 billion spent on content for the first nine months of 2026. This includes the acquisition of MGM Studios for $8.5 billion in 2018, which has since generated more than $1.2 billion in global box office sales.
Amazon has an estimated 250 million paying Prime members worldwide across 27 countries, all of whom have automatic free access to Prime Video. The company is also rolling out new logos to support increased marketing for the Prime Video streaming platform.
Jassy's comments come as Amazon continues to expand its presence in live sports broadcasting, bringing sporting events alongside its original shows and films on the streaming platform. The company said the second quarter of 2026 included the first season of NBA on Prime, unlike the corresponding period last year.
Despite the streaming platform's success, Amazon's stock price is down after the ecommerce giant missed Q3 earnings estimates and ad revenue growth slowed in the quarter. Investors are also concerned about the company's continued massive investment in AI infrastructure, which has put a crimp in free cash flow.
What this adds
The $99 annual Prime membership, which includes Prime Video, remains the same, while the $10.99 monthly Prime membership is increasing by 18% for consumers opting to pay on a monthly basis.
What's confirmed
- “We have momentum with hit shows like ‘Carrie,’ ‘The Summer I Turned Pretty,’ ‘The Boys,’ ‘Off Campus,’ ‘Reacher,’ and ‘Fallout,'” Jassy said.
- “And breakout movies like Project Hail Mary, along with compelling live sports, including ‘Thursday Night Football’ off to its best start ever in 2026, NBA on Prime, NASCAR, The Masters, and UEFA Champions League soccer.” Amazon has an estimated 250 million paying Prime members worldwide across 27 countries, all of whom have automatic free access to Prime Video.
- Amazon CEO Andy Jassy has said Prime Video has become a business generating a revenue run rate in the tens of billions of dollars and is now profitable in its own right, highlighting the growing contribution of the streaming platform to the company's business.
- The first six games of this season have averaged 17.7 million viewers, up 16% from last year, according to Nielsen figures Amazon shared.
- The streaming service also attracted over 2 million viewers for its second season of the NBA on Prime, Nielsen said.
What's still developing
- Driven by its default ad-supported tier launched globally on Jan. 29, 2024, Prime Video’s monthly active viewing audience reportedly exceeds 3 15 million users worldwide across 16 primary countries.
- Amazon is upping the Prime membership fee by 18% for consumers opting to pay on a monthly basis.
- Howell as Carrie White ( pictured above ), premiered Oct. 7 and has generated more than 2.1 billion minutes viewed through Oct. 22, according to data from Luminate.
- The film opened in theaters in March and became Amazon MGM Studios' highest-grossing release.
- “The Widow” follows Georgia Wells (Beckinsale), who… Your email address will not be published.