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Google Launches Connected Apps Platform for Gemini and Search

Confirmed

Technology Desk

In Short: Google has unveiled a new Connected Apps Platform, enabling developers to integrate third-party services directly into its Search and Gemini app.

Google; Google Gemini logos
Logos: Google (Public domain); Google Gemini (Public domain)

Google has unveiled a new Connected Apps Platform, enabling developers to integrate third-party services directly into its Search and Gemini app. This platform aims to streamline user interactions by allowing them to perform tasks such as ordering groceries or creating playlists without leaving the Google ecosystem.

Developers can now build and manage their apps in one place, with the option to choose whether their apps will be available in Search, the Gemini app, or both. The platform is designed to help users complete tasks more efficiently and seamlessly.

YouTube — Google Gemini YouTube

Google has already partnered with over 50 popular apps, including Peloton, Adobe, and Calm, which are now accessible through both Search and Gemini. These integrations cover a range of services from fitness to event ticketing.

To participate, developers must register, test, and submit their Connected Apps using the new Google Connected Console. They also need to have a cloud-hosted MCP server or an Android MCP using the AppFunctions APIs.

The Connected Apps Platform is currently in preview mode and will be rolled out in phases, with more developers, markets, and Google products to be added over the coming months. This phased approach allows Google to ensure a smooth and secure integration process.

Google's initiative is part of its broader strategy to make Gemini a more integral part of users' daily routines. The company believes that by integrating third-party services directly into its platforms, it can enhance user experience and increase engagement.

However, the success of this platform will depend on the availability of a wide range of connected apps. While Google has already partnered with several popular services, the ecosystem's growth will be crucial for its long-term success.

Some users and developers are excited about the potential of the Connected Apps Platform, seeing it as a way to simplify and enhance their interactions with Google's services. Others, however, remain cautious, noting the importance of a robust and diverse ecosystem of connected apps.

What this adds

Google's new platform builds on previous efforts to integrate Gemini into other Google services, such as Google Photos and Google Maps.

The phased rollout of the platform allows Google to manage the integration process carefully, ensuring security and user satisfaction.

Background

Google has introduced a new feature that simplifies the process of sharing interactive apps created with Gemini.

In addition to Google Photos, Gemini Spark is also being integrated into Google Maps, offering a conversational driving experience in CarPlay.

What's confirmed

What's still developing

Sources