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Clayface Surpasses You Can See Everything at Box Office

1:18 PM ETConfirmed

Entertainment Desk

In Short: Boxoffice Pro reported more than 2,000 sellouts nationwide for 'You Can See Everything,' with younger audiences especially drawn to Fielder's unusual access to Holmes.

Warner Bros.' 'Clayface' topped the box office with an estimated $24 million in its first weekend, according to Variety. The film, directed by James Watkins, stars Tom Rhys Harries as a man who undergoes an experimental procedure to fix his disfigured face, leading to terrifying consequences.

A24's 'You Can See Everything,' directed by Nathan Fielder and Lance Oppenheim, followed with an estimated $20 million in its second weekend, expanding to 2,600 venues. The documentary follows Elizabeth Holmes, the disgraced Theranos founder, in the final stretch before she began serving her prison sentence.

Despite its modest $40 million budget, 'Clayface' was projected to collect $25 million to $35 million from 3,400 North American theaters. The film's strong opening is attributed to positive word-of-mouth and a 94 percent audience score on Rotten Tomatoes.

'You Can See Everything' had a strong start in its first weekend, earning $15.6 million from 855 theaters, marking the best start for a nonmusical documentary in 20 years. The film's success is credited to its marketing strategy that played up the mystery surrounding the project.

Boxoffice Pro reported more than 2,000 sellouts nationwide for 'You Can See Everything,' with younger audiences especially drawn to Fielder's unusual access to Holmes. The documentary's surge could siphon off the adult audience that 'Clayface' was targeting.

Variety noted that 'You Can See Everything' has earned a huge $45.1 million domestically to date, with a 98 percent critics score and a 96 percent audience score on Rotten Tomatoes.

'Clayface' earned an A- CinemaScore and holds a 75 score from reviewers on Rotten Tomatoes. The film's strong performance is expected to continue through ancillary markets, according to FranchiseRe.

The success of 'You Can See Everything' has created a cultural buzz, with one non-A24 distribution head remarking that more 'tease' platforming should be executed by the industry to create anticipation for audiences.

Fielder's documentary continues to reap success from its marketing strategy, which has played up the mystery surrounding the project. The film's success is expected to continue, with some predicting a $100 million gross.

'Clayface' is an adaptation of the comic book character created by Bill Finger and Bob Kane, featuring Tom Rhys Harries as the Batman villain. The film's strong opening is expected to set the stage for a successful fall season awards run.

Background

What's confirmed

• Warner Bros.' 'Clayface' topped the box office with an estimated $24 million in its first weekend, according to Variety. The film, directed by James Watkins, stars Tom Rhys Harries as a man who undergoes an experimental procedure to fix his disfigured face, leading to terrifying consequences.
• A24's 'You Can See Everything,' directed by Nathan Fielder and Lance Oppenheim, followed with an estimated $20 million in its second weekend, expanding to 2,600 venues. The documentary follows Elizabeth Holmes, the disgraced Theranos founder, in the final stretch before she began serving her prison sentence.
• Despite its modest $40 million budget, 'Clayface' was projected to collect $25 million to $35 million from 3,400 North American theaters. The film's strong opening is attributed to positive word-of-mouth and a 94 percent audience score on Rotten Tomatoes.
• 'You Can See Everything' had a strong start in its first weekend, earning $15.6 million from 855 theaters, marking the best start for a nonmusical documentary in 20 years. The film's success is credited to its marketing strategy that played up the mystery surrounding the project.
• Boxoffice Pro reported more than 2,000 sellouts nationwide for 'You Can See Everything,' with younger audiences especially drawn to Fielder's unusual access to Holmes. The documentary's surge could siphon off the adult audience that 'Clayface' was targeting.
• Variety noted that 'You Can See Everything' has earned a huge $45.1 million domestically to date, with a 98 percent critics score and a 96 percent audience score on Rotten Tomatoes.
• 'Clayface' earned an A- CinemaScore and holds a 75 score from reviewers on Rotten Tomatoes. The film's strong performance is expected to continue through ancillary markets, according to FranchiseRe.
• The success of 'You Can See Everything' has created a cultural buzz, with one non-A24 distribution head remarking that more 'tease' platforming should be executed by the industry to create anticipation for audiences.
• Fielder's documentary continues to reap success from its marketing strategy, which has played up the mystery surrounding the project. The film's success is expected to continue, with some predicting a $100 million gross.
• 'Clayface' is an adaptation of the comic book character created by Bill Finger and Bob Kane, featuring Tom Rhys Harries as the Batman villain. The film's strong opening is expected to set the stage for a successful fall season awards run.

What's still developing

• Those numbers would still be a solid start for a $40 million film, though it reportedly needs around $80 million to $100 million in total box office to break even under typical industry math.
• Boxoffice Pro has it at $15 million to $20 million, still enough for second place, while others expect a second weekend of at least $18 million.
• ‘ Clayface ‘, the studio’s R-rated body horror movie from director James Watkins, looked set to claim the top spot with little competition in sight.
• SUNDAY AM: Elizabeth Holmes and Nathan Fielder couldn’t draw enough blood to keep Clayface out of No.
• As we mentioned this is an opening up there with Conclave ($6.6M) and Olivia Colman’s The Roses ($6.2M), and with an excellent PostTrak of 92% positive and 74% definite recommend, this bodes well for a great fall season awards-driven run.
• All signs are pointing to a strong second weekend for You Can See Everything, and a continually fruitful domestic release.
• To put things into perspective, You Can See Everything bowed in just 855 theaters in the U.S.
• Paramount’s muscled-up adaptation of the beloved Capcom video games, which packed in the star power of Noah Centineo, Curtis “ 50 Cent ” Jackson, and Jason Momoa, opened as it expected to — at No.
• While it seemed earlier this week like the Nathan Fielder/Elizabeth Holmes documentary You Can See Everything had a good shot at finishing in first place ahead of Clayface, strong word-of-mouth is propelling the DC movie to a number one finish.
• You Can See Everything is still performing extremely well, with it on track for $19 million, although a $20 million finish is possible.
• Clayface centers on a Batman villain that has not previously been a household name for general audiences and, though not matching the level of opening for a typical superhero feature, is well-positioned to ultimately hit a profit through ancillary markets, according to FranchiseRe.
• “Wildwood” debuted at No. 3 with $11 million from 2,718 venues, launched above projections of $6 million to $8 million.

Sources

• Comic Basicslink
• Deadlinelink
• Entertainment Weeklylink
• JoBlolink
• The Hollywood Reporterlink
• Varietylink
• Showbizbypslink
• WarpBeat — background on Clayface Soars to No. 1 With $24M; You Can See Everything Wows With $20M Second Weekend link
• WarpBeat — background on Clayface Leads Box Office With $24M, You Can See Everything Follows With $20M link
• Wikipedia — background on Clayface link
• Wikipedia — background on You Can See Everything link
• Looper — video link