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Apple TV 4K Gets First Discount During Amazon's Big Deal Days
Confirmed
In Short: Amazon is offering a $9 discount on the new Apple TV 4K, the first such deal since its release.
Today, Amazon is offering a $9 discount on the new Apple TV 4K, marking the first cash discount since its release. The device is now available for $289.99, down from its original price of $299.
This discount comes alongside other deals on Apple products, including the AirPods Pro 3, which is $50 off, and the AirPods Max 2, which is $120 off.
According to MacRumors, this is the best price tracked for the Apple TV 4K so far, and Amazon is currently the only retailer offering a markdown.
The new Apple TV 4K was announced earlier this week, with a price tag nearly double that of the 2022 model at launch.
In addition to the Apple TV 4K, Amazon is also offering discounts on other Apple products, such as the 2026 Magic Keyboard and various iPhone 18 Pro cases.
The deals are part of Amazon's Big Deal Days event, which features deep discounts on sought-after tech products.
While the $9 discount on the Apple TV 4K may seem small, it's the first significant price drop since the device's release.
Other deals include discounts on the 2026 Mac mini and Mac Studio, which officially launch on September 22.
The event is exclusive to Amazon Prime members, so those without a membership can sign up for a 30-day free trial to take advantage of the deals.
What this adds
The discount on the Apple TV 4K is the first significant price drop since its release, making it a notable deal for tech enthusiasts.
What's confirmed
- Today, Amazon is offering a $9 discount on the new Apple TV 4K, marking the first cash discount since its release. The device is now available for $289.99, down from its original price of $299.
- This discount comes alongside other deals on Apple products, including the AirPods Pro 3, which is $50 off, and the AirPods Max 2, which is $120 off.
- According to MacRumors, this is the best price tracked for the Apple TV 4K so far, and Amazon is currently the only retailer offering a markdown.
- The new Apple TV 4K was announced earlier this week, with a price tag nearly double that of the 2022 model at launch.
- In addition to the Apple TV 4K, Amazon is also offering discounts on other Apple products, such as the 2026 Magic Keyboard and various iPhone 18 Pro cases.
- The deals are part of Amazon's Big Deal Days event, which features deep discounts on sought-after tech products.
- While the $9 discount on the Apple TV 4K may seem small, it's the first significant price drop since the device's release.
- Other deals include discounts on the 2026 Mac mini and Mac Studio, which officially launch on September 22.
- The event is exclusive to Amazon Prime members, so those without a membership can sign up for a 30-day free trial to take advantage of the deals.
What's still developing
- We are also highlighting the new Apple TV Siri Remote (4th generation) – upgrade your existing Apple TV setup for $59 instead of buying the next-generation Apple TV 4K at $299.
- From there, it’s all about the accessories – the 2026 Magic Keyboard at an all-time low, loads of Apple iPhone 18 Pro case deals, a chance to add AirTag 2 to your HomeView setup at the Amazon low, and more.
- Plus, Fanttik’s S1 Pro electric screwdriver and Pikmin 4 are steeply discounted.
- Regarding the Mac mini, you can get the 16GB RAM/256GB SSD Mac mini for $879.99, down from $899.00, and the 16GB RAM/512GB SSD model for $1,069.99, down from $1,099.00. $49 OFF M5 Max Mac Studio 36GB/512GB for $2,449.99 $19 OFF M6 Mac mini 16GB/256GB for $879.99 $29 OFF M6 Mac mini 16GB/512GB for $1,069.99 $29 OFF M5 Pro Mac mini 24GB/512GB for $1,669.99 In terms of upgrades, Apple said the Mac mini with the M6 chip delivers up to 40% faster CPU performance, up to 4× faster performance for AI tasks in particular, up to 2× faster graphics performance, and up to 2× faster storage speeds compared to the previous-generation model with the 10-core M4 chip, 32GB of unified memory, and 2TB of storage.
- The Apple iPhone 18 Pro outmuscles the Samsung Galaxy S26 in raw camera prowess and silicon performance, but Samsung’s entry-level flagship claims the undeniable crown for overall value.
- While both phones feature a generous 12GB of RAM, Apple’s unified hardware-software architecture under iOS 27 simply squeezes more immediate power out of the silicon.
- We found genuine, editor-tested sales on brands like Garmin, Apple, Brooks and more.
- We’ve already been combing through thousands of discounts to weed out the filler and lock down the actual gold standard gear.
- Always on the hunt for the best deals, Christine has been covering the Apple space and technology in general since 2009.
- This newer model only hit the scene a few months ago with a $1,300 price tag, and while we’ve seen a couple of smaller discounts since then, today’s offer takes a full $200 off to mark the lowest price we’ve tracked to date.
- Deals on Apple gear, Pixel, Anker chargers, and more The ASUS Vivobook S 16 highlighted here is one of ASUS’ latest notebooks for 2026, powered by AMD’s Ryzen AI 7 445 processor with integrated Radeon graphics.
- Amazon Prime Day is one of the easiest times of year to save on Apple devices.