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Amazon Alexa Tablet 12 Pro, Alexa Tablet 11, Alexa Tablet 8: Specs, Features, Price
Confirmed
In Short: Amazon has launched a new lineup of Alexa-branded tablets, marking a shift from its Fire tablet line.

Amazon has launched three new Alexa-branded tablets, priced between $230 and $550, signaling a significant shift in strategy.
The new tablets, available in 8-, 11-, and 12-inch models, will be available for preorder and start shipping on October 14 in the US.
The top-of-the-line Alexa Tablet 12 Pro, priced at $550, features a 12-inch display with a 2800 x 1840-pixel resolution and a 120Hz refresh rate, along with an 8-megapixel selfie camera.
The tablets will run Android 16 at launch and will receive updates to Android 17 early in 2027, ensuring four years of software support.
The new lineup includes full Google Play access, a significant change from the previous Fire tablets, which had limited access to the Play Store.
The tablets also feature a dynamic tab on the home screen that offers personalized recommendations and helps users return to books or shows they were viewing.
The launch of these new tablets marks a shift away from the Fire OS operating system, which had been criticized by consumers and app developers.
The new models are priced higher than the previous Fire tablets, with the Alexa Tablet 11 starting at $350, compared to the $155 Fire HD 10.
The new tablets are designed to compete directly with Apple's iPad, with the Alexa Tablet 11 offering a more affordable alternative to the base iPad, which starts at $449.
The Alexa Tablet 12 Pro also boasts a long-lasting battery, capable of up to 16 hours of video playback.
The tablets support MyScript Math, which solves handwritten equations and shows the steps, adding to their functionality.
The launch of these new tablets represents a significant shift in Amazon's tablet strategy, moving away from the Fire brand and embracing full Google Play access.
What this adds
The new tablets are part of a broader strategy shift for Amazon, moving away from the Fire brand and embracing full Google Play access.
The launch of these new tablets is expected to increase profitability for Amazon, following a similar strategy with its Echo speakers.
What's confirmed
- Amazon has launched three new Alexa-branded tablets, priced between $230 and $550, signaling a significant shift in strategy.
- The new tablets, available in 8-, 11-, and 12-inch models, will be available for preorder and start shipping on October 14 in the US.
- The top-of-the-line Alexa Tablet 12 Pro, priced at $550, features a 12-inch display with a 2800 x 1840-pixel resolution and a 120Hz refresh rate, along with an 8-megapixel selfie camera.
- The tablets will run Android 16 at launch and will receive updates to Android 17 early in 2027, ensuring four years of software support.
- The new lineup includes full Google Play access, a significant change from the previous Fire tablets, which had limited access to the Play Store.
- The tablets also feature a dynamic tab on the home screen that offers personalized recommendations and helps users return to books or shows they were viewing.
- The launch of these new tablets marks a shift away from the Fire OS operating system, which had been criticized by consumers and app developers.
- The new models are priced higher than the previous Fire tablets, with the Alexa Tablet 11 starting at $350, compared to the $155 Fire HD 10.
- The new tablets are designed to compete directly with Apple's iPad, with the Alexa Tablet 11 offering a more affordable alternative to the base iPad, which starts at $449.
- The Alexa Tablet 12 Pro also boasts a long-lasting battery, capable of up to 16 hours of video playback.
- The tablets support MyScript Math, which solves handwritten equations and shows the steps, adding to their functionality.
- The launch of these new tablets represents a significant shift in Amazon's tablet strategy, moving away from the Fire brand and embracing full Google Play access.
What's still developing
- Until now, it has sold devices at or close to the manufacturing cost to keep prices low and encourage customers to spend on other products and services.
- And now the company is changing tack again with the introduction of the Amazon Alexa tablets.
- Specifically, Amazon picked the Dimensity 8400 chipset.
- My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products.
- Adobe has launched Premiere mobile for Android, bringing many of its video editing tools to smartphones and tablets as a free app.
- Amazon has dropped the Samsung Galaxy Z Fold 8 to $1,649.99, down from its $1,899.99 retail price.
- The Mate XT2 folds out twice into a tablet-sized 10.2-inch display, measuring 12.3mm when folded and 3.5mm when unfolded.
- The Fire HD 10 Tablet offers better battery life and durability, with the ability to read, stream and get work done in one portable device Amazon has made a name for itself with its slate of Alexa-enabled devices, but the retail giant is also a leader when it comes to its lineup of tablets.
- The Galaxy Tab S12 Plus starts at $1,200 for the 256GB version, up $200 from the Galaxy Tab S10's $1,000 starting price.
- If you live in the EU and own an Apple smartphone or tablet, you might be waiting a long while for the latest software upgrades.
- Onyx Boox announced its latest-generation Note Air 6C a couple of days ago, and it is already available to order on Amazon.
- It features an incredibly sleek aluminum chassis that's just 6.55 mm thick and weighs 550 g, making it both thin and light.
