Home · Entertainment · Oct 6 archive

Believe Names Adriana Sein President of Americas

Developing

Entertainment Desk

In Short: Adriana Sein has been appointed president of Americas at Believe, a newly created role.

Believe has appointed Adriana Sein as its new president of Americas, a role designed to oversee the company's commercial operations in North and South America, the company announced Tuesday (Oct. 6).

In her new position, Sein will lead Believe’s label and artist solutions business lines in the region, including the United States, where the company recently established its label and artist solutions business.

Sein previously held the position of senior vp and global head of artist and market development at ADA, and will now be responsible for Believe’s business in Canada and Latin America.

"Over the past 20 years, Believe has built a differentiated global platform with independent artists, labels and entrepreneurs at its core," Sein said.

"I’m excited to join the company at such a defining moment and bring the full strength of that offering to the US, while accelerating our growth across Latin America and Canada," Sein added.

What's still developing

Sources