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Sam's Club Expands Fresh Food Options for Convenience
Developing
In Short: Frazier noted that Sam's Club is expanding its lineup of ready-to-cook meals and enhancing options for fresh food delivery and curbside pickup.
Frazier noted that Sam's Club is expanding its lineup of ready-to-cook meals and enhancing options for fresh food delivery and curbside pickup.
He emphasized the importance of offering fresh foods in a convenient manner, from the store to the home and then to the table.
Frazier highlighted Sam's Club's Express Delivery service, which can deliver fresh food products within an hour without markup.
The executive also pointed to products like fresh panko chicken breast and ready-to-cook 'Marry Me Chicken' as examples of items designed for quick meal preparation.
Sam's Club's second-quarter earnings report showed a 26% increase in U.S. e-commerce sales, driven by growth in club-fulfilled pickup and delivery.
According to McKinsey & Company's 'The State of Grocery North America 2026' report, roughly 70% of consumers prefer home delivery for online grocery orders, with most expecting same-day or next-day delivery.
What's still developing
- Sam's Club Chief Merchandising Officer Myron Frazier told FOX Business that members still want value, but increasingly want fresh food delivered, available for curbside pickup or designed to make mealtime easier.
- Grocery shoppers still want "high-quality" fresh food at a "great value," but convenience is becoming an increasingly important part of that equation, Sam's Club Executive Vice President and Chief Merchandising Officer Myron Frazier told FOX Business.
- While members of the Arkansas-based warehouse retailer continue to prioritize quality and value, Frazier said they increasingly want fresh food delivered to their homes, available for curbside pickup or otherwise accessible "on their own terms."
- To meet those changing shopping habits, Sam's Club is expanding its lineup of ready-to-cook meals while giving members more ways to shop for fresh food.
- "For us, it's this combination of the Sam's Club experience — everything from developing the item they want, curating it down so that choice is easy, and then giving them the option to get it however they want," he said.
- Looking ahead, Frazier said Sam's Club will continue leaning into convenience as it expands its fresh business, with digital shopping playing an increasingly important role.
- "And so I'm really excited about that, because we're offering fresh in a way that our members are asking us to do it."