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Avengers: Endgame Overtakes Avatar Again As Highest Grossing Movie

Confirmed

Entertainment Desk

In Short: According to the Guinness Book of Records, Avengers: Endgame has reclaimed the title of highest-grossing film of all time, surpassing Avatar with inflation-adjusted box office takings of $3.44 billion (£2.7bn).

Avengers Endgame Encore: Highest-grossing movie of all time...AGAIN
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Actor Chris Hemsworth, who plays Thor, celebrated on Instagram, thanking fans worldwide for pushing Avengers: Endgame to historic heights.

The film's re-release, timed between Spider-Man: Brand New Day and Avengers: Doomsday, has been crucial in its success.

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On Sunday, Avengers: Endgame crossed $2.7902bn (£2.23bn) at the box office, surpassing Avatar's $2.7897bn, ending Avatar's 10-year reign as the world's highest-grossing film.

In the UK, however, Avengers: Endgame can only claim fifth place on the all-time box office chart, with Star Wars: The Force Awakens still holding the top spot.

Endgame's record-breaking haul was largely due to strong international performance, particularly in China, where it grossed $21.3M during its re-release.

The film's success is not just box office-driven; it has also received widespread critical acclaim, with reviews spawning descriptions such as 'glorious' and 'intensely satisfying'.

Disney boss Alan Horn congratulated the team, noting that fans had taken the film to 'historic heights'.

Kevin Feige announced a bumper crop of 10 new superhero movies at Comic Con, with seven due in 2021 alone.

The MCU has grossed around $35 billion globally after 38 feature films, cementing its status as the generation's most influential franchise.

Endgame's re-release has become the highest-grossing re-release across Latin America, particularly in Mexico ($6.1M), Brazil ($3.1M), Colombia, Peru, Paraguay, as well as Malaysia, India ($3.8M), and Indonesia.

The film's success is also attributed to its strategic re-release timing, which is expected to push it past Avatar once more and possibly make it the first movie to cross the $3 billion mark.

In the battle for global box office records, Avatar's total gross now stands at an estimated $2.802 billion, with Avengers: Endgame at $2.797 billion.

What this adds

Endgame's re-release strategy has been crucial in its success, with strong international performance driving its box office numbers.

Endgame's re-release has been timed strategically to coincide with upcoming Marvel releases, potentially pushing it past Avatar once more.

Background

Disney's Avengers: Endgame has surpassed Avatar to become the highest-grossing film of all time, earning $2.925 billion.

Disney's Avengers: Endgame has reclaimed the title of highest-grossing film of all time, surpassing James Cameron's Avatar, according to the Guinness Book of Records, with inflation-adjusted box office takings of $3.44 billion (£2.7bn).

Avengers: Endgame is a 2019 American superhero film based on the Marvel Comics superhero team the Avengers. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the direct sequel to Avengers: Infinity War (2018) and the 22nd film in the Marvel Cinematic Universe (MCU).

Avatar is a concept within Hinduism that in Sanskrit literally means 'descent'. The concept, with a different name, can also be found within Buddhism and Yazidism.

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