Home · Technology · Oct 2 archive
ChatGPT just borrowed one of Google Shopping’s best tricks
Confirmed
In Short: OpenAI has enhanced ChatGPT's shopping capabilities with virtual try-on and favorites features, drawing inspiration from Google Shopping.
The new Try On button appears in ChatGPT’s shopping results, allowing users to visualize clothing on their body type.
OpenAI's ChatGPT Images 2.5 model, launched on Thursday, generates more natural lighting and richer textures, improving the virtual try-on experience.
In addition to uploading photos, users can also upload images of items, such as web screenshots, and ask ChatGPT to try them on.
OpenAI announced new partnerships with major retailers like Walmart, Best Buy, Sephora, Wayfair, Dick's Sporting Goods, and Gap.
While virtual try-on and favorites functionality are not new online, the impact on ChatGPT's 1.2 billion weekly users could be significant.
OpenAI continues to refine ChatGPT's shopping features, aiming to provide a reliable and engaging shopping experience despite past issues with fake stores and fraudulent storefronts.
What this adds
The new virtual try-on and favorites features leverage the ChatGPT Images 2.5 model, which improves image generation quality and reduces latency.
OpenAI's updates to ChatGPT include partnerships with major retailers, potentially making the platform a more comprehensive shopping tool.
OpenAI claims that the new features will enhance the shopping experience for its vast user base, though it remains to be seen if ChatGPT will become the primary choice for online shopping.
Background
Google Shopping, formerly Google Product Search, Google Products, and Froogle, is a Google service created by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.
What's confirmed
- It is continuing to build out ChatGPT’s shopping capabilities, with the latest addition borrowing a page directly out of Google Shopping’s specialties.
- ChatGPT gained basic shopping features in April of last year, and although the AI tool’s shopping recommendations haven’t always been completely reliable, with recent reports of it surfacing fake stores and fraudulent storefronts, OpenAI isn’t backing away.
- ChatGPT will now let you virtually try on clothes and see what they look like on you and your body type.
- Virtually trying on clothing via ChatGPT is straightforward.
- By leveraging the ChatGPT Images 2.5 model, the AI tool then visualizes what that piece of clothing could look like on you.
- While virtual try-on or favorites functionality are nothing new online, anything ChatGPT changes for its 1.2 billion weekly users can be meaningful.
- OpenAI updated its ChatGPT Images to version 2.5 on Thursday, adding in new features, including virtual try-on and a way for shoppers to save items they like in their library.
What's still developing
- Analysts are raising targets because Muse is shifting from “chatbot” to an ecosystem that can complete real tasks—shopping, appointments, and purchases—via partnerships (Walmart, Best Buy, Sephora, etc.).
- PLUS: How to set up ChatGPT to write in your voice Good morning, AI enthusiasts, and welcome to our 4,369 new readers.
- OpenAI said its new shopping features leverage the newly launched ChatGPT Images 2.5 model, which the company claims produces more natural lighting and richer textures, follows editing instructions more reliably, and reduces image generation latency.
- To start, virtual try-on allows ChatGPT users to upload a selfie or a full-body photo in order to visualize how an article of clothing or an accessory might look on them.
- The other new option, Favorites, lets you save products you discover to a Library in the app so you can come back to them later. (These items will be saved alongside your try-on images, the company notes.) OpenAI said that ChatGPT can help users shop in other ways, too.
- Whether ChatGPT will become people’s first choice for this type of activity, however, remains to be seen — especially given that Google launched virtual try-on last year.
- OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online.
- Today, Google’s got some news for us on its work towards setting things right.