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Samsung Launches New The Frame TV Models
Developing
In Short: In addition to the new The Frame models, Samsung launched three OLED TVs in 2026, with the S95H as the flagship model.
Samsung unveiled the latest iteration of its The Frame TV series, the LS03HE, at the CES event in January 2026. The company made the new models available for purchase in April 2026.
The Frame LS03HE is designed to serve both as a television and as a decorative photo frame, featuring bezels that mimic those of an actual photo frame.
Samsung offers four add-on bezel options for the LS03HE: Modern Brown, Modern Teak, Modern White, and Sand Gold Model, allowing users to customize the look of their TV.
The Frame LS03HE is available in four screen sizes: 55-inch, 65-inch, 75-inch, and 85-inch. All models come with a VA LCD panel with a Quantum Dot layer, a resolution of 3,840 x 2,160 pixels, and a 144Hz refresh rate with AMD FreeSync Premium support.
Samsung also introduced the The Frame Pro, an advanced version of the LS03HE, offering enhanced features and performance.
In addition to the new The Frame models, Samsung launched three OLED TVs in 2026, with the S95H as the flagship model.
The S95H uses next-generation 4K OLED panels with higher brightness levels, with peak brightness up to 3,000 nits.
The 55-inch, 65-inch, and 77-inch variants of the S95H use Samsung Display’s latest QD-OLED panels, while the 83-inch model uses an LG Display WRGB OLED panel.
These new models represent Samsung's continued commitment to blending technology with aesthetics, offering consumers a range of options to enhance their living spaces.
Samsung's latest offerings in the The Frame series and OLED TVs showcase the company's ongoing innovation in display technology and design.
What this adds
Samsung is also quietly discontinuing its Samsung Sound app, which was introduced to set up and control its Wi-Fi speakers and soundbars.
Background
Samsung is quietly discontinuing its Samsung Sound app, which was introduced just a few months ago to set up and control its Wi-Fi speakers and soundbars.
What's still developing
- The company made The Frame (2026) available to purchase for the first time in April 2026, in many countries around the world, including the United States.
- The S95H introduces a new design language called FloatLayer Design, making its debut on a Samsung OLED TV.
- It resembles the design of The Frame series but features a metallic finish instead of a wood-like aesthetic.
- It is also Samsung's first OLED TV with access to Art Store and Art Mode.