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Review: 'The Influencer Project' Blends Horror and Social Commentary
Confirmed
In Short: In 'The Influencer Project,' directed by Mike Nybroe, a bubbly content creator named Chiara (playing herself) attracts a menacing stalker, blending horror with social commentary on online exploitation.

The film highlights Chiara's rise to fame through a viral kissing video that garnered 50 million views, setting the stage for her online harassment by a mysterious user known as 'King Slayer.
The movie delves into the exploitation of influencers for profit and the idea that people can mask their true selves online, even as they claim to be authentic.
However, 'The Influencer Project' ultimately descends into a predictable haunted house sequence, with Chiara navigating one spooky space after another.
Chiara's character reflects on the duality of her online persona, contrasting her upbeat public image with the darker reality of her online harassment.
What this adds
The film's exploration of online harassment and the exploitation of influencers adds depth to its horror elements, though the narrative's descent into clichéd haunted house tropes detracts from its initial promise.
What's confirmed
- The film highlights Chiara's rise to fame through a viral kissing video that garnered 50 million views, setting the stage for her online harassment by a mysterious user known as 'King Slayer.
- The movie delves into the exploitation of influencers for profit and the idea that people can mask their true selves online, even as they claim to be authentic.
- However, 'The Influencer Project' ultimately descends into a predictable haunted house sequence, with Chiara navigating one spooky space after another.
- Chiara's character reflects on the duality of her online persona, contrasting her upbeat public image with the darker reality of her online harassment.
What's still developing
- A bubbly content creator attracts a stalker in “The Influencer Project,” a found-footage horror movie that wants for both depth and dread.
- When you purchase a ticket for an independently reviewed film through our site, we earn an affiliate commission.
- Directed by Mike Nybroe, “The Influencer Project” reaches a genuine insight when it draws a parallel between Chiara’s harassment and her horror content niche, in which she livestreams from spooky buildings for entertainment.
- Firing back at King Slayer online, Chiara discovers that putting her fear and danger on display — be it real or simulated — is an efficient way to grow her following.
- Worse, “The Influencer Project” eventually devolves into a rote haunted house gauntlet, deploying Chiara to one spooky space after another and then inviting her to flee for her life.
- Selling herself as a contrastingly upbeat life-lover is twentysomething Chiara, whose own “viral kissing video” (which we don’t actually see) apparently kickstarted an online celebrity with 50 million views.
- A mysterious user account for one “King Slayer,” whose profile photo is a sinister mask, begins posting graphic threats of what he’ll do to her if she doesn’t “stop talking” online.
- Copenhagen is to die for in Mike Nybroe’s decently crafted if over-familiar debut feature, in which Brit influencer Chiara King (playing herself) gets menaced by one very hostile, fictitious non-fan.
