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Erik Bright Joins PMK Entertainment as EVP
Confirmed
In Short: Veteran communications executive Erik Bright has joined PMK Entertainment as Executive Vice President of Content and Strategic Communications.
Veteran communications executive Erik Bright has joined PMK Entertainment as Executive Vice President of Content and Strategic Communications, overseeing the firm’s bi-coastal content publicity team.
Based in Los Angeles, Bright will play a key leadership role in PMK’s global strategic communications practice, reporting to Dennis Dembia, the company’s president of strategic communications.
Bright’s extensive experience includes over 16 years as president and CEO of Prodigy PR, where he built a full-service PR and marketing firm for studios, independents, festivals, and creators.
PMK Entertainment CEO Cindi Berger said, “Erik brings an exceptional combination of creative vision, deep industry relationships and strategic communications expertise to PMK. His track record of building a successful agency and delivering impactful campaigns make him a tremendous addition to our leadership team.”
Dembia added, “I’ve known Erik for many years and respect his resolute commitment to delivering for clients and the deep industry relationships he’s forged.”
Bright’s new role will see him continue to be based in Los Angeles but will help the firm oversee a bi-coastal content publicity team that works across film and TV campaigns.
Bright’s recent campaigns include “Hamnet,” “Black Bag,” James McAvoy’s forthcoming directorial debut “California Schemin’,” and the Netflix documentary “Skywalkers: A Love Story.”
Bright started his career more than 25 years ago at Eddie Michaels & Associates, where he supported campaigns for talent such as Noah Wyle and Anjelica Huston.
Before founding Prodigy PR, Bright served as a partner and vice president at Insignia PR and Media Strategies, servicing corporate and film clients.
Bright said, “Joining Cindi, Alan, Dennis and the team at PMK Entertainment is an honor.”
What's confirmed
- Veteran comms executive Erik Bright has joined PMK Entertainment as Executive Vice President, Content and Strategic Communications.
- The company said he will also play a key leadership role in the firm’s global strategic communications practice.
- His track record of building a successful agency and delivering impactful campaigns makes him a tremendous addition to our leadership team.” Dembia added: “I’ve known Erik for many years and respect his resolute commitment to delivering for clients and the deep industry relationships he’s forged.
- Wearing multiple hats, Erik has orchestrated incredible campaigns launching many films and TV series in innovative fashions, while also operating as one of the savviest corporate media strategists in the space.
- As we continue layering influence within PMK, having experienced, forward-thinking leaders like Erik creates leverageable strategic efficiencies.
- “Joining Cindi, Alan, Dennis and the team at PMK Entertainment is an honour,” said Bright.
- The highly-regarded executive will segue his Prodigy PR content and corporate business portfolio into PMK Entertainment, and reports to PMK’s president of strategic communications, Dennis Dembia.
- It’s one of the most respected names in entertainment communications, with a legacy few agencies can match.
- “Erik brings an exceptional combination of creative vision, deep industry relationships and strategic communications expertise to PMK. His track record of building a successful agency and delivering impactful campaigns make him a tremendous addition to our leadership team,” said PMK Entertainment CEO Cindi Berger.
What's still developing
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- Before Prodigy, Bright, who trots the globe at major festivals like Sundance, Toronto, SXSW, Tribeca, Cannes and Berlin, served as partner and vp at Insignia PR and Media Strategies.
- He will now report to PMK President of Strategic Comms Dennis Dembia, bringing his portfolio along with him.
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