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CEO Talks: Marco Parsiegla of Amouage
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In Short: Marco Parsiegla, CEO of Amouage, discusses the brand's success and future plans.
Marco Parsiegla, chief executive officer of Amouage, highlighted the brand's recent success, attributing it to increased global relevance and a focus on higher scent concentrations. Parsiegla noted that the brand's portfolio has continued to elevate, attracting clients worldwide.
According to Parsiegla, Amouage has seen significant growth, with a five-fold increase over the past five years. He credits this success to a winning team and a strong passion for the brand.
Parsiegla also mentioned the launch of a new luxury body line, which is related to six Amouage creations. This new line is expected to be a key point of entry for the brand, expanding its reach in luxury markets.
The CEO expressed ambitions for Amouage to become the number-one high perfumery house. He outlined plans to open boutiques in luxury destinations across Europe and Asia, aiming to further solidify the brand's position in the market.
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- Related Articles Color Cosmetics Chanel Names Lucia Pieroni to Top Makeup Role Beauty Features Nykaa and L'Oréal Venture Fund to Back Indian Beauty Entrepreneurs Parsiegla, who stepped into the CEO role in 2019, believes passion to be the biggest driver spurring Amouage’s five-fold growth over five years, followed by a winning team.
Sources
- WWDlink