Amouage CEO Talks Growth and Future Plans

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Entertainment Desk

In Short: Marco Parsiegla, CEO of Amouage, highlighted the brand's growth and future plans in an interview with WWD. Parsiegla noted that Amouage's success has been driven by a passion for perfumery and a strong team, leading to a five-fold increase in sales over five years.

Marco Parsiegla, CEO of Amouage, highlighted the brand's growth and future plans in an interview with WWD. Parsiegla noted that Amouage's success has been driven by a passion for perfumery and a strong team, leading to a five-fold increase in sales over five years.

According to Parsiegla, the brand's global relevance has been bolstered by higher scent concentrations and a strong value proposition, attracting clients worldwide.

Amouage is also expanding its product line with a new luxury body line related to six of its existing perfume creations.

Parsiegla expressed ambition for Amouage to become the number-one high perfumery house and revealed plans to open boutiques in luxury destinations across Europe and Asia.

Parsiegla's vision for Amouage includes continued growth and innovation, positioning the brand as a leader in the high perfumery market.

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Related Articles Color Cosmetics Chanel Names Lucia Pieroni to Top Makeup Role Beauty Features Nykaa and L'Oréal Venture Fund to Back Indian Beauty Entrepreneurs Parsiegla, who stepped into the CEO role in 2019, believes passion to be the biggest driver spurring Amouage’s five-fold growth over five years, followed by a winning team.
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A condensed and edited version of that conversation can be found below.

Sources

WWDlink