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YouTube is building AI creator tools that do almost everything for them
Confirmed
In Short: YouTube CEO Neal Mohan discusses the platform's new AI tools designed to help creators optimize their content and reach larger audiences.
YouTube CEO Neal Mohan announced a suite of new AI tools designed to help creators optimize their content and reach larger audiences during the Made on YouTube event.
The new tools include Ask Studio, which allows creators to share draft videos with AI to get personalized feedback based on their previous content and user comments.
YouTube's Dynamic Thumbnails feature will allow creators to upload multiple thumbnails and leave it to the platform to determine which one is most likely to attract viewers.
Mohan emphasized that YouTube wants content that connects with an audience while taking the risk of low-quality AI content seriously.
YouTube is also introducing an AI 'agent' that will work in the background to optimize a creator’s channel by monitoring their back catalog of videos for content that has taken on a new life or started trending.
The platform is expanding Ask Studio to its mobile apps, enabling co-hosts to kick off friendly head-to-head matchups where viewers can send chats, gifts, and Super Chats to push their creator’s score forward.
YouTube will use AI to auto-tag products, helping creators earn money through affiliate programs.
Mohan noted that the tools are meant to enhance human creativity rather than replace it, stating, 'Nobody gets to tell us on YouTube what’s good, what’s not good, what’s art, what’s not art.
The new tools also include features to test videos, tailor thumbnails to different audiences, and answer viewers’ questions about what they’re watching.
YouTube’s approach is to provide creators with tools to help them optimize their content and break through to larger audiences, addressing the frustration creators have historically faced with the algorithm.
YouTube’s new AI tools are designed to help creators navigate the platform’s complex algorithm and improve their content’s performance.
YouTube’s goal is to maintain the human connection that brings viewers to the platform while leveraging AI to enhance the creator experience.
What this adds
YouTube declined to share data showing that the tools actually improve metrics for creators who use them.
The new tools are part of YouTube's ongoing effort to help creators reach larger audiences and optimize their content.
What's confirmed
- YouTube CEO Neal Mohan announced a suite of new AI tools designed to help creators optimize their content and reach larger audiences during the Made on YouTube event.
- The new tools include Ask Studio, which allows creators to share draft videos with AI to get personalized feedback based on their previous content and user comments.
- YouTube's Dynamic Thumbnails feature will allow creators to upload multiple thumbnails and leave it to the platform to determine which one is most likely to attract viewers.
- Mohan emphasized that YouTube wants content that connects with an audience while taking the risk of low-quality AI content seriously.
- YouTube is also introducing an AI 'agent' that will work in the background to optimize a creator’s channel by monitoring their back catalog of videos for content that has taken on a new life or started trending.
- The platform is expanding Ask Studio to its mobile apps, enabling co-hosts to kick off friendly head-to-head matchups where viewers can send chats, gifts, and Super Chats to push their creator’s score forward.
- YouTube will use AI to auto-tag products, helping creators earn money through affiliate programs.
- Mohan noted that the tools are meant to enhance human creativity rather than replace it, stating, 'Nobody gets to tell us on YouTube what’s good, what’s not good, what’s art, what’s not art.
- The new tools also include features to test videos, tailor thumbnails to different audiences, and answer viewers’ questions about what they’re watching.
- YouTube’s approach is to provide creators with tools to help them optimize their content and break through to larger audiences, addressing the frustration creators have historically faced with the algorithm.
- YouTube’s new AI tools are designed to help creators navigate the platform’s complex algorithm and improve their content’s performance.
- YouTube’s goal is to maintain the human connection that brings viewers to the platform while leveraging AI to enhance the creator experience.
What's still developing
- However, the fine print of the leak notes that since Samsung is using invisible digital watermarks, the renders have been reproduced from Gemini from “freely available original content.” It’s fair to presume the Gemini-generated renders are close enough representations of the real product if WinFuture has seen them both, and we’ve also seen just as much with previous render leaks.
- “I would never want our YouTube Shorts experience to basically become that,” he said of AI slop.
- You’re right: We’re this platform that started as a place where you would upload videos like the ones that you described, and now we are a streaming service where 2 billion-plus people come to every single day, connecting with millions and millions of creators.
- In an extended interview on Big Technology Podcast, Mohan described AI as a tool for improving the “stage” YouTube provides its creators.
- In our conversation, we cover the tension between algorithmic optimization and creativity, YouTube’s close collaboration with Google DeepMind, and whether AI answers could take views away from the creators supplying the information.
- We also discuss Netflix’s pursuit of podcasters, NFL Sunday Ticket, and changes to YouTube’s view counts.
- Alex Kantrowitz: When you moved from Google’s ad division to YouTube in 2015, I tweeted that you were off to make them some money, and it worked.
- The feature will propose alternative titles and thumbnail options, analyze the creator’s channel analytics to explain the performance of their videos, and offer advice for improving metrics.
- If a creator allows it, Ask Studio will be able to autonomously monitor thumbnail performance and create tests to refine older videos.
- In its initial iteration, the dashboard of creator tools included things like A/B testing for video thumbnails and a chatbot interface to query how content was performing.
- “What I’ve heard from creators and what I’ve seen from my own conversations with viewers is that when it feels like it’s not actually from the creator, but the tools have taken over and the tools are producing the content, I think that’s kind of where it crosses the line a bit,” Hanif says.
- I asked YouTube and Hanif if they had data that shows the tools actually improving metrics for the creators who use them, but the company declined to share anything.