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Can John Ternus find Apple’s next big thing?
Confirmed
In Short: John Ternus, Apple's new CEO, says the Vision Pro has a bright future despite early challenges.
In his first major interview since becoming Apple's CEO, John Ternus defended the Vision Pro, calling it an 'amazing device' with a 'very bright future.
Ternus, speaking to French television show Clique TV, addressed criticism over layoffs in the Vision Pro division and the device's lukewarm reception.
He emphasized that the Vision Pro is still in its early stages and that people are finding more uses for it.
Ternus noted that Apple is a far cry from its original computer-focused days, now overseeing a $5 trillion company with diverse hardware and services.
When asked about the iPhone Duo's design, Ternus highlighted the challenges in creating a reliable hinge and display.
He also reiterated Apple's stance on AI companions, stating that Siri is not designed to replace human relationships.
Ternus said he was surprised when Tim Cook approached him about becoming CEO, emphasizing his passion for product development.
Ternus assured that he does not plan for radical changes, focusing instead on innovation, products, and customer satisfaction.
In a separate interview with MacRumors, Ternus discussed the Vision Pro's development, his favorite iPhone Duo trick, and Apple's AI philosophy.
Ternus's comments come as Apple faces challenges with the Vision Pro and other new hardware, including issues with the Neural Engine and Face ID.
What this adds
Ternus's defense of the Vision Pro and his focus on innovation and customer satisfaction provide insight into his leadership approach.
The interviews highlight the ongoing challenges and opportunities for Apple under its new CEO.
What's confirmed
- In his first major interview since becoming Apple's CEO, John Ternus defended the Vision Pro, calling it an 'amazing device' with a 'very bright future.
- Ternus, speaking to French television show Clique TV, addressed criticism over layoffs in the Vision Pro division and the device's lukewarm reception.
- He emphasized that the Vision Pro is still in its early stages and that people are finding more uses for it.
- Ternus noted that Apple is a far cry from its original computer-focused days, now overseeing a $5 trillion company with diverse hardware and services.
- When asked about the iPhone Duo's design, Ternus highlighted the challenges in creating a reliable hinge and display.
- He also reiterated Apple's stance on AI companions, stating that Siri is not designed to replace human relationships.
- Ternus said he was surprised when Tim Cook approached him about becoming CEO, emphasizing his passion for product development.
- Ternus assured that he does not plan for radical changes, focusing instead on innovation, products, and customer satisfaction.
- In a separate interview with MacRumors, Ternus discussed the Vision Pro's development, his favorite iPhone Duo trick, and Apple's AI philosophy.
- Ternus's comments come as Apple faces challenges with the Vision Pro and other new hardware, including issues with the Neural Engine and Face ID.
What's still developing
- "I don't think anything's really changed," he said.
- At the price it was never, never going to be a mainstream product, so people saying it’s only sold x number (for various values of x as Apple doesn’t disclose them), are missing the point.
- Apple is testing an iPhone security feature designed to recognize snatch-and-grab theft and lock the device before the thief can exploit it.
- GM has cleared up confusion over its CarPlay plans, confirming that its EV lineup will remain off-limits to Apple's in-car interface.
- Apple's newest hardware is off to a rocky start, with Neural Engine timeouts crashing Apple Watch Series 12 and Apple Watch Ultra 4 models as a smaller group of iPhone 18 Pro owners reports Face ID-related kernel panics.
- Mon Sep 21 2026, 01:14 PM EDT · 1 minute read Apple CEO John Ternus - image credit: Canal+.
- He wasn't pressed for any commitment over whether the Apple Vision Pro would continue to be developed.
- But he was asked what difference it makes to Apple that the company's new CEO is an engineer.
- "I think, sure, I'm new in this job, but the focus on innovation, the focus on products, the focus most importantly on our customers, that has never changed, that's been here from the beginning." "I am super passionate about products, I love building things, that's why I've been here for so long [and] that's why I love what I do," Ternus continued.
- William Gallagher has 30 years of experience between the BBC and AppleInsider discussing Apple technology.
- For a brief moment, I thought Tim Cook was refusing to step down as Apple’s CEO.
- Apple’s “Surprise and shine” event, which heralded the coming of the foldable iPhone Duo, started bombastically with a montage of cinematic moments spanning different genres.