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Xiaomi Unveils Luxury SUV at Half Range Rover's Price
Developing
In Short: Chinese automaker Xiaomi Auto has unveiled its SkyNomad N70 SUV, priced at $31,000, aiming to compete in the luxury SUV market in Europe starting in 2027.
Chinese automaker Xiaomi Auto has unveiled its SkyNomad N70 SUV, priced at $31,000, aiming to compete in the luxury SUV market in Europe starting in 2027.
The SkyNomad N70 is a five-seat, extended-range electric vehicle (EV) that Xiaomi Auto claims offers superior technology compared to a Range Rover at half the price.
Xiaomi Auto, which only began producing its first EV in 2024, is part of a broader strategy by Chinese carmakers to capture the Western market's love for chunky SUVs.
Other Chinese brands such as XPeng and BYD are also adopting similar tactics in Europe, but Xiaomi Auto's SkyNomad N70 is expected to make a particularly strong impact due to its competitive pricing and advanced technology.
What's still developing
- But Chinese carmakers know full well how much we love our chunky SUVs, so they are focusing their efforts to lure the Western world away from familiar marques.
- Bentley and Range Rover may well have revealed their flagship electric SUVs, but both will be mightily worried about just how many scalps Xiaomi Auto's SkyNomad SUVs will take from them.
- Indeed, Xiaomi has just played its hand in this particular game, revealing the remaining details earlier this month in Beijing—including the all-important pricing—of its coming SkyNomad SUVs.
Sources
- WIREDlink