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Law Roach Joins Asos as First Stylist in Residence
Developing
In Short: Fashion stylist Law Roach has been appointed as Asos's first stylist in residence to help customers discover their personal style.
Fashion stylist Law Roach has been appointed as Asos's first stylist in residence, a newly created role aimed at helping customers understand how to wear products rather than just adding more choices.
Roach, known for his work with celebrities like Zendaya, Celine Dion, and Ariana Grande, will collaborate with Asos on campaigns, editorial content, and styling advice.
Asos's executive vice president of brand and creative, Vanessa Spence, said Roach's influence will help the company bring more inspiration and confidence to its customers.
Roach expressed excitement about the opportunity to help more people discover their personal style through fashion, emphasizing the power of fashion to transform how people see themselves.
The partnership includes collaborations on seasonal campaigns, trend direction, and cultural storytelling, with Roach contributing to the relaunch of Asos Magazine.
Roach will also create shoppable covers for the magazine, breaking down each look into complete outfits available at Asos price points.
Asos research shows that 68 percent of consumers find it easier to know what to buy than how to wear it, highlighting the demand for practical styling advice.
The stylist in residence role is part of Asos's strategy called 'The Stylist,' which aims to provide more styling guidance to its fashion-loving and value-driven shoppers.
Asos plans to reveal further elements of the partnership, including London Fashion Week activations and additional style-led projects, over the coming year.
What's still developing
- Speaking about the working experience with Asos, the stylist said there’s a real exchange of ideas.
Sources
- WWDlink