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Robbie Williams to Kick Off 2027 British Grand Prix Weekend
Confirmed
In Short: British pop icon Robbie Williams has been confirmed as the first headline act for the 2027 Formula 1 British Grand Prix, set to perform on Thursday, July 1, 2027.
Silverstone has announced British music superstar Robbie Williams as the first headline act for the 2027 Formula 1 British Grand Prix entertainment programme, with the pop icon set to launch the race weekend on Thursday 1 July, according to The Race.
Williams will take to the M&S Mainstage for the opening-night concert at the home of British motorsport, providing fans with a high-profile opening to the 2027 race weekend, as reported by The Race.
The performance will kick off four days of F1 action and entertainment at Silverstone, combining world-class racing with a festival atmosphere that has become a feature of the British Grand Prix, according to The Race.
Organisers continue to expand the off-track experience, with major music acts playing a central role in the grand prix weekend, helping transform the British Grand Prix into a major entertainment destination as well as a sporting event, as reported by The Race.
What's confirmed
- Silverstone has announced British music superstar Robbie Williams as the first headline act for the 2027 Formula 1 British Grand Prix entertainment programme, with the pop icon set to launch the race weekend on Thursday 1 July, according to The Race.
- Williams will take to the M&S Mainstage for the opening-night concert at the home of British motorsport, providing fans with a high-profile opening to the 2027 race weekend, as reported by The Race.
- The performance will kick off four days of F1 action and entertainment at Silverstone, combining world-class racing with a festival atmosphere that has become a feature of the British Grand Prix, according to The Race.
- Organisers continue to expand the off-track experience, with major music acts playing a central role in the grand prix weekend, helping transform the British Grand Prix into a major entertainment destination as well as a sporting event, as reported by The Race.
What's still developing
- "I think scoring every drive is our mindset. That's the potential of us. And that's an internal expectation," Williams said.
- Bears quarterback Caleb Williams addressed the rout recently and sent a bold message about the team's offensive ceiling this season.
- Williams went 21 of 29 for 269 yards and two touchdowns with zero interceptions in Week 1, adding 65 rushing yards and two rushing touchdowns.
- Tickets to see Robbie Williams start from just £50 for a Thursday evening pass that gives access to the venue and the concert arena from 5pm.
- Williams will take to the M&S Mainstage for the opening concert at the Northamptonshire circuit on Thursday, July 1, 2027, where he’ll perform his greatest hits with a live show packed with era-defining anthems, showmanship and the larger than life energy that has made him one of the world’s most celebrated entertainers.
- The announcement sees Williams join an illustrious list of headliners who have performed at the British Grand Prix in recent years including Richard Ashcroft and Stormzy.
- Across his celebrated career Robbie has received awards from countries across the world including a record 18 BRIT Awards, eight German ECHO Awards, three MTV European Music Awards and two GRAMMY nominations.
- He won the prestigious PRS for Music Icon Award at The Ivors 2025 – his fifth Ivor Novello Award – celebrating Robbie as one of Britain’s most iconic and influential songwriters.