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Capri Sun Unveils Oversized Refillable Pouch
Developing
In Short: Kraft Heinz releases a limited-edition, refillable Capri Sun pouch, three times the size of regular pouches, in response to fan requests.
The Kraft Heinz Company, which holds the exclusive license for Capri Sun products in the United States, has unveiled a new oversized, refillable pouch for its popular juice brand. The Capri Sun Big Pouch measures just over nine inches tall and six inches wide, holding up to 24 fluid ounces, though the company recommends filling it with 20 fluid ounces for comfort.
According to Capri Sun, the Big Pouch is a response to fan requests, with nearly 80% of recent requests asking for a larger pouch size. The brand has received thousands of requests for a bigger pouch, making it fans’ top request.
Claire Lukaszewski, associate brand director of Capri Sun, emphasized the brand's commitment to fan feedback, stating, “Fans can share feedback using #CapriSunBigPouch to help determine whether the Big Pouch earns a permanent spot in the Capri Sun lineup.”
The Big Pouch will be available for a limited time this month, exclusively on Walmart.com, priced at $6. The pouch will not come pre-filled with juice but can be refilled and resealed for repeated use.
This release follows Capri Sun’s 2021 introduction of the Multi-Serve, a 96-fluid-ounce jug, as part of the brand’s efforts to meet consumer demands for larger serving sizes. The Big Pouch is a step further in engaging with fans, allowing them to experience a supersized format and provide feedback on its potential future inclusion in the lineup.
What's still developing
- The Capri Sun Big Pouch can hold up to 24 fluid ounces, although 20 fluid ounces will give customers "a more comfortable fill," the brand told USA TODAY on Sept. 17.
- "We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice." Here’s what to know about the Capri Sun Big Pouch.
- The Big Pouch costs $6 and will be sold at Walmart.com beginning Sept.
Sources
- USA Todaylink