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Capri Sun Unveils Giant Refillable Pouch
Developing
In Short: Capri Sun has released a supersized refillable pouch in response to fan requests for a larger version of their iconic drink.
Capri Sun has unveiled the Capri Sun Big Pouch, a giant refillable pouch that holds roughly three times as much juice as the original six-ounce pouch. The new product, which stands nearly nine inches tall and is twice as wide as the original, was inspired by fan requests.
According to Capri Sun Associate Brand Director Claire Lukaszewski, over 6,000 fans had requested bigger pouches on Reddit. The Big Pouch is sold empty for $6 and comes with a larger version of the signature straw and a coupon for any Capri Sun flavor.
The Big Pouch is currently available as a limited-edition test exclusively through Walmart.com. Capri Sun is encouraging fans to share their reactions on social media using the hashtag #CapriSunBigPouch. If the response is positive, the company says the giant format could become a permanent part of its lineup.
In 2024, Capri Sun introduced 12-ounce bottled juices aimed at adults, but the classic foil pouches remain a lunchbox staple. The Big Pouch is designed to address the long-standing desire for a larger capacity while maintaining the drink's iconic straw.
The Big Pouch's debut follows the quick sell-out of a 15-inch Solstice Pouch in 2025, which later appeared on eBay for more than $100. This new product aims to satisfy fans who want more of their favorite juice in one go.
What's still developing
- However, customers should know that the $6 pouch is sold empty.
Sources
- Dexertolink