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Jalen Brunson and family launch Thirty Third Management Group to manage off-court business, advise athletes
Confirmed
In Short: Jalen Brunson and his family are launching Thirty Third Management Group to manage his off-court business and represent clients across sports, business, and philanthropy, according to reports from BasketNews.com and EssentiallySports.
Brunson, who recently won the 2026 NBA Finals MVP award, is taking a similar approach to controlling his off-court interests, but with his family at the center of the operation, as reported by EssentiallySports.
Sandra Brunson, Brunson's mother, will serve as president of the company, while his sister Erica Brunson has been named Director of Client Services, and Connor Cashaw will serve as Director of Business Development, according to EssentiallySports.
The move comes after Brunson had his biggest season, averaging 32.6 points, 4.6 assists, and 4.2 rebounds during the NBA Finals against the San Antonio Spurs, as reported by BasketNews.com.
The company is also targeting college athletes who make money from their name, image, and likeness (NIL), a market that has exploded since the NCAA started allowing such deals in 2021, according to Baller Alert.
The name of the company has a clear connection to Brunson's NBA story, and the firm aims to grow well beyond him, with plans to advise other clients in the future, as reported by EssentiallySports.
What's confirmed
- Jalen Brunson and his family are launching Thirty Third Management Group to manage his off-court business and represent clients across sports, business, and philanthropy.
- Jalen Brunson New York Knicks Position PG Age 30 Height 188 cm Weight 86 kg Birth place New Jersey, United States of America Profile Statistics "My family has been with me every step of the way, and everything we do is rooted in trust," Brunson said.
- According to the same report, Brunson's mother, Sandra Brunson, will serve as president of the company.
- His sister, Erica Brunson, has been named Director of Client Services, while Connor Cashaw will serve as Director of Business Development.
What's still developing
- It was then Brunson's turn to make his pitch to join Hargitay in her domain when he said, "Try to go to SVU " when asked what was his next step after winning the championship: Hargitay hinted that the appearance will happen when she was on Jimmy Kimmel Live!
- The Jalen Brunson and Mariska Hargitay friendship was once again under the spotlight Monday.
- Most notably, she even ran on the court and hugged Brunson after he and New York overcame a 29-point deficit during Game 4 of the NBA Finals against the San Antonio Spurs.
- NBA insider Chris Haynes reported the launch.
- Mar 6, 2025; Los Angeles, California, USA; New York Knicks guard Jalen Brunson (11) moves the ball against Los Angeles Lakers forward LeBron James (23) during the first half at Crypto.com Arena.
- Vasquez-Imagn Images Jalen Brunson has mastered the basketball resume.
- The New York Knicks captain has a new business venture, and he’s keeping it close to home.
- Sandra Brunson told Bloomberg that athletes today have “many tentacles” to what they want to do beyond the game.