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Dario Vitale Named Creative Director for Emporio Armani and Giorgio Armani Accessories
Confirmed
In Short: Armani has appointed Dario Vitale as the new creative director for Emporio Armani and Giorgio Armani Accessories, marking a new chapter for the brand.
Armani has appointed Dario Vitale as the new creative director for Emporio Armani and Giorgio Armani Accessories, marking a new chapter for the brand following the death of founder Giorgio Armani last year.
Vitale, a veteran fashion insider with over 15 years of experience at Miu Miu, joins Armani after a brief tenure at Versace, becoming the first external designer to oversee the house.
In a statement, Armani said Vitale’s appointment marked the 'beginning of a new chapter' for the brand and 'opens a dialogue between innovation and identity.
Emporio Armani is the line for more youthful dressers, and Vitale will also serve as creative director of Giorgio Armani Accessories, beginning both roles immediately.
According to reports, Vitale thanked Silvana Armani and Leo Dell’Orco for welcoming him and expressed confidence in developing the next phase of both Emporio Armani and Giorgio Armani Accessories.
What's confirmed
- The designer’s niece and head of womenswear design, Silvana Armani, and longtime menswear designer Leo Dell’Orco are carrying on his creative legacy at Armani's principal collections.
- The Armani fashion group has named Dario Vitale creative director of Emporio Armani and Giorgio Armani Accessories.
- Vitale joins following his brief tenure as creative director of Versace, where he became the first designer outside the Versace family to oversee the house.
- Dario Vitale will join the Armani Group with immediate effect, the company said in a statement. (Reporting by Elisa Anzolin, editing by Alvise Armellini) Looking for more insights?
What's still developing
- FILE - Giorgio Armani receives his share of applause after presenting his Emporio Fall-Winter 2007-2008 men's fashion collection, during the Milan Men's Fashion Week, in Milan, Italy, Monday, Jan.
- Vitale’s debut collection at Versace in September 2025 was a colorful, full-throttle return to the overtly sexualized Versace of the 1980s and 1990s.
- Vitale joined Versace in April 2025 and presented his first collection for Spring Summer 2026 in Milan that September.
- He joined the brand in 2010 and eventually became design director of ready-to-wear and head of image.
- They identified experimentation, freedom and energy as central characteristics of the label and expressed confidence in Vitale’s ability to develop those qualities.
- Prada Says Armani Not on Its Radar as It Focuses on Versace Turnaround Italian luxury group Prada is focused on reviving the Versace business, which it acquired last year, and it is not considering a bid for rival Armani, Chief Executive Andrea Guerra told Reuters.
- "Armani is not on our radar. Today we are busy with many other things, including the evolution of Versace, so it is not on the agenda," Guerra told Reuters in an interview.
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