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Arch Manning apologizes for laughing about AI-generated video of Steve Sarkisian hitting reporter Holly Rowe

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In Short: Texas quarterback Arch Manning has apologized for his comments about an AI-generated video that featured his coach Steve Sarkisian and ESPN reporter Holly Rowe, following backlash from the incident.

Arch Manning (Wikidata P18)
Photo: Johntex / Wikimedia Commons (CC BY-SA 4.0)

Texas quarterback Arch Manning has apologized for his comments about an AI-generated video that featured his coach Steve Sarkisian and ESPN reporter Holly Rowe, following backlash from the incident. The video, which showed Sarkisian slapping Rowe, was widely criticized on social media.

Manning initially called the video 'hilarious' during a press conference on Monday, but later issued a social media apology, stating, 'In my press conference yesterday, I made an incentive comment about an AI video.

According to reports, the AI-generated video was a fictional depiction of a postgame interaction between Sarkisian and Rowe, which ended with the journalist being struck in the face. A UT spokesperson told The Athletic that technical difficulties were a factor in the awkward exchange between Sarkisian and Rowe following Texas's win over Ohio State.

Rowe accepted Manning's apology on Tuesday, posting on X: 'Apology accepted.' The incident has sparked debate, with some users defending Manning and arguing that the exchange was misunderstood, while others condemned his comments.

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