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Apple Set to Unveil Foldable iPhone at Major Launch Event
Confirmed
In Short: Apple is set to introduce a new generation of premium iPhones, Apple Watches, and potentially a foldable iPhone at its September 9 event, marking one of the company's most significant product launches in years.

Apple is preparing for a major product launch on September 9, expected to introduce a new generation of premium iPhones, Apple Watches, and potentially a completely new product category: a foldable iPhone, according to reports.
The event is anticipated to showcase Apple's latest flagship processor, the A20 Pro, which is built on TSMC's 2nm manufacturing process, offering improved performance and power efficiency.
Despite the hype around the A20 Pro, the foldable iPhone is not the same as the rumored Apple Vision Pro, which is described as a stationary appliance rather than a mobile device replacement.
The launch is expected to include the AirTag 2, AirPods Pro 3, and a new wireless CarPlay cable, among other products, further expanding Apple's product lineup.
What's confirmed
- Apple is preparing for a major product launch on September 9, expected to introduce a new generation of premium iPhones, Apple Watches, and potentially a completely new product category: a foldable iPhone, according to reports.
- The event is anticipated to showcase Apple's latest flagship processor, the A20 Pro, which is built on TSMC's 2nm manufacturing process, offering improved performance and power efficiency.
- Despite the hype around the A20 Pro, the foldable iPhone is not the same as the rumored Apple Vision Pro, which is described as a stationary appliance rather than a mobile device replacement.
- The launch is expected to include the AirTag 2, AirPods Pro 3, and a new wireless CarPlay cable, among other products, further expanding Apple's product lineup.
What's still developing
- Apple AirTag 2 | Add Find My tracking to keys, bags, bikes, more AirPods Pro 3 | Apple’s best wireless headphones Beats USB-A to USB-C Cable | The official CarPlay cable Wireless CarPlay Adapter | No more plugging in required FTC: We use income earning auto affiliate links.
- The biggest problem with this view is that Apple Vision Pro doesn’t replace core devices.
- Starting with the CPU, the A20 Pro boasts two large performance cores, which Apple is classifying as “desktop-class,” presumably owing to their architectural similarities to its custom CPUs inside its M-tier of chipsets.
- Our testing shows that the Snapdragon 8 Elite Gen 5’s custom Oryon CPU cores hold a roughly 11% lead in multi-core performance over the A19 Pro, while Apple’s last-gen chip has a slim lead in single-threaded workloads.
- For longer gaming sessions of the industry’s more graphically demanding titles, performance between Apple and Android has often been closer than the benchmark suggests.
- Apple claims there’s twice the compute available, but that doesn’t necessarily mean twice the performance, and it certainly doesn’t tell us where this upgrade stacks up against the competition.
- Like most recent silicon announcements, Apple had quite a lot to say about the new chip’s AI number-crunching capabilities, but the processor also quietly boasts significant improvements for everyday workloads.
- Apple even claims it “sets a new bar for mobile computing.” The question on the lips of every Android performance enthusiast, then, is whether the A20 Pro will see Apple reclaim the crown as the fastest smartphone.
