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Why some tinned supermarket mackerel isn’t actually mackerel
Confirmed
In Short: International supermarkets are expanding their offerings, including hard-to-find ingredients and competitive prices, according to Fox News.

International supermarkets are expanding their offerings, including hard-to-find ingredients and competitive prices, according to Fox News. This trend has led to a growing revenue for these stores, with data from IBISWorld showing a 3% annual growth since 2019, forecasted to reach $64 billion by 2029.
Waitrose, a major UK supermarket chain, has suspended the sale of fresh, chilled, and frozen mackerel due to sustainability concerns. The decision follows the International Council for the Exploration of the Sea's (ICES) report that mackerel breeding rates are insufficient to replace the volume being caught.
Hugh Fearnley-Whittingstall's 'Fish Fight' campaign, which encouraged consumers to switch from cod to mackerel, has been ongoing for over a decade. However, the ICES report indicates that mackerel stocks are not recovering at a rate that justifies continued sales.
Waitrose is replacing mackerel with wild herring and sardines, both certified by the Marine Stewardship Council (MSC), and farmed seabass and trout with ASC and RSPCA assured certificates. This move is part of the supermarket's commitment to sustainability and ethical sourcing.
The UK Government's policies are also under scrutiny, with Izzy Ross from Oceana UK stating, 'The UK Government is allowing fishing pressure to build relentlessly as the largest industrial vessels squeeze out the small local boats. Today we are seeing the consequences of those actions – stocks of iconic fish like mackerel and cod are in free fall.
The decision to remove mackerel from Waitrose shelves has sparked questions about the sustainability of fish as a whole. Lizzie Rivera asks, 'Can fish ever be a sustainable choice?' This shift in supermarket offerings highlights the broader challenges facing the fishing industry and consumer choices.
What's confirmed
- International supermarkets are expanding their offerings, including hard-to-find ingredients and competitive prices, according to Fox News. This trend has led to a growing revenue for these stores, with data from IBISWorld showing a 3% annual growth since 2019, forecasted to reach $64 billion by 2029.
- Waitrose, a major UK supermarket chain, has suspended the sale of fresh, chilled, and frozen mackerel due to sustainability concerns. The decision follows the International Council for the Exploration of the Sea's (ICES) report that mackerel breeding rates are insufficient to replace the volume being caught.
- Hugh Fearnley-Whittingstall's 'Fish Fight' campaign, which encouraged consumers to switch from cod to mackerel, has been ongoing for over a decade. However, the ICES report indicates that mackerel stocks are not recovering at a rate that justifies continued sales.
- Waitrose is replacing mackerel with wild herring and sardines, both certified by the Marine Stewardship Council (MSC), and farmed seabass and trout with ASC and RSPCA assured certificates. This move is part of the supermarket's commitment to sustainability and ethical sourcing.
- The UK Government's policies are also under scrutiny, with Izzy Ross from Oceana UK stating, 'The UK Government is allowing fishing pressure to build relentlessly as the largest industrial vessels squeeze out the small local boats. Today we are seeing the consequences of those actions – stocks of iconic fish like mackerel and cod are in free fall.
- The decision to remove mackerel from Waitrose shelves has sparked questions about the sustainability of fish as a whole. Lizzie Rivera asks, 'Can fish ever be a sustainable choice?' This shift in supermarket offerings highlights the broader challenges facing the fishing industry and consumer choices.
What's still developing
- "If the supermarket caters to a specialized segment, they may sell enough to reduce their costs of stocking those specialized items," she said.
- Research shows that savings at international supermarkets tend to be category-specific.
- International supermarkets can introduce shoppers to unfamiliar ingredients while offering competitive prices on certain grocery staples. (iStock) International grocery stores, particularly Asian chains, have been growing their revenue in recent years.
- Kahn, a marketing professor at the University of Pennsylvania's Wharton School, reveals how international supermarkets can provide hard-to-find foods while prices vary based on stocking costs and exclusivity.
- If you're at a loss for what to make for dinner, a trip to an international supermarket could be just what you need to spark some culinary inspiration — while potentially saving a little money on your grocery bill.
- Whether you'll actually save, however, depends on what's in your cart.
- "Everywhere you go in America, you're going to find immigrants, and those immigrants are still cooking their foods from their countries and cultures." In addition to being a place to shop for a deal, international supermarkets can get the creative juices flowing in the kitchen.
- Then his wife informed him Waitrose are suspending sales of mackerel for sustainability reasons.
