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Tech Now
Confirmed
In Short: California is grappling with loopholes in its student data privacy laws, as tech giants like Google navigate antitrust challenges.
California's laws prohibit tech companies from selling student data, but these regulations have significant loopholes, according to CalMatters. Meanwhile, powerful industry groups opposed a recent bill aimed at tightening these laws.
The Justice Department's antitrust case against Google has resolved, allowing the company to retain its ad exchange and DFP, though it must operate under certain restrictions. This decision has significant implications for the ad tech industry, as Digiday reports.
In the world of college football, Texas Tech is making a name for itself. After years of being overlooked, the team is now driving conversations in the sport, as Wreck'Em Red notes. The attention feels different, and fans are thrilled with the program's newfound recognition.
What's confirmed
- California's laws prohibit tech companies from selling student data, but these regulations have significant loopholes, according to CalMatters. Meanwhile, powerful industry groups opposed a recent bill aimed at tightening these laws.
- The Justice Department's antitrust case against Google has resolved, allowing the company to retain its ad exchange and DFP, though it must operate under certain restrictions. This decision has significant implications for the ad tech industry, as Digiday reports.
- In the world of college football, Texas Tech is making a name for itself. After years of being overlooked, the team is now driving conversations in the sport, as Wreck'Em Red notes. The attention feels different, and fans are thrilled with the program's newfound recognition.
What's still developing
- “Ensuring data privacy and protection is vital to our children’s well-being, dignity, and right to learn. No child should be put at risk of big tech taking advantage of their personal data for financial — or any kind of gain,” said Addis in a press release Thursday.
- TechNet and the California Chamber of Commerce, two powerful pro-tech and pro-industry groups, opposed the bill but did not respond before publication to CalMatters’ request for comment.
- 14-16 in Miami to connect with top publishing leaders This is part of a series that explores the once lucrative and tumultuous ad tech industry.
- Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved the most consequential question facing its ad tech business: the company will not be forced to break it apart.
- Google will retain its ad exchange, popularly known as AdX, and DFP but the final judgment will restrict how those businesses operate and interact with publishers and competing ad tech companies.
- For the ad tech market, the ruling’s significance will therefore depend less on the absence of a breakup than on how consequential those behavioral restrictions prove in practice.
- While not every team in the video is a national contender (Utah State makes an appearance, for instance), to be featured in the video is a sign that your team is making some noise on the national scene, and for Texas Tech, that's exactly what fans have been waiting for.
- Now, after just one season of going all-in as a program, Tech is not only being recognized in the sport but is one of the teams driving the conversation.