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Skincare Advent Calendar Takes Top Spot Among Beauty Calendars This Year

Confirmed

Science Desk

In Short: This year's Paula's Choice exfoliant is leading the trend in skincare advent calendars, according to Glamour UK.

Spot plate top view
Photo: Thasanee Khanijou / Wikimedia Commons (CC BY-SA 4.0)

Cult Beauty, an online retailer known for its skincare, make-up, fragrance, haircare, and body care products, has seen a surge in popularity with its beauty advent calendars, particularly the Paula's Choice SKIN PERFECTING 2% BHA LIQUID EXFOLIANT, according to Glamour UK.

Cult Beauty, founded by Alexia Inge and Jessica DeLuca in 2008, has been praised for its partnership with Provenance, which provides context for beauty claims, helping consumers make informed decisions.

The Charlotte Tilbury Beauty Advent Calendar, launching on September 10, 2026, is another highlight, offering a mix of the brand's best-selling skincare and makeup products, with contents worth £323 for £170.

While beauty Advent calendars dominate the market, HuffPost UK suggests an alternative focus on sex toy Advent calendars for those seeking a different kind of festive experience.

What's confirmed

What's still developing

Sources