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Haiwaan movie review: Akshay Kumar-Saif Ali Khan film is more uff than ole ole
Confirmed
In Short: Akshay Kumar and Saif Ali Khan's film Haiwaan is facing tough competition from other blockbusters, leading to poor advance ticket sales and reliance on word-of-mouth for success.
The Akshay Kumar and Saif Ali Khan starrer, Haiwaan, is struggling to secure optimal screen space and audience attention due to major hurdles, according to reports from BollySpice.com. The film is being heavily impacted by current theatrical blockbusters like Hanuman Ansh and the cinematic release of Mirzapur, which are maintaining a strong run in theatres.
Trade analysts, speaking under condition of anonymity, lament that two films with a non-star cast are dominating while another film with two A-listers is looking at bleak prospects. The film has registered low advance ticket sales, tracking a low single-digit opening day prediction between ₹5 to ₹8 crore.
Due to intense blockbuster competition and a relatively quiet marketing campaign, the film’s success relies heavily on strong spot-bookings and exceptionally positive word-of-mouth. Trade analysts in Mumbai are loathe to comment on the expected boxoffice performance of Haiwaan as it is a premium product facing imminent disgrace.
Producers have not put a lot of money into promoting the film, probably owing to the disastrous performance of Toxic. The eyes are now on word of mouth, which hopefully should land in favour of the film, leading to a spike in business on Saturday and Sunday, according to reports from Bollywood Hungama.
What's confirmed
- The Akshay Kumar and Saif Ali Khan starrer, Haiwaan, is struggling to secure optimal screen space and audience attention due to major hurdles, according to reports from BollySpice.com. The film is being heavily impacted by current theatrical blockbusters like Hanuman Ansh and the cinematic release of Mirzapur, which are maintaining a strong run in theatres.
- Trade analysts, speaking under condition of anonymity, lament that two films with a non-star cast are dominating while another film with two A-listers is looking at bleak prospects. The film has registered low advance ticket sales, tracking a low single-digit opening day prediction between ₹5 to ₹8 crore.
- Due to intense blockbuster competition and a relatively quiet marketing campaign, the film’s success relies heavily on strong spot-bookings and exceptionally positive word-of-mouth. Trade analysts in Mumbai are loathe to comment on the expected boxoffice performance of Haiwaan as it is a premium product facing imminent disgrace.
- Producers have not put a lot of money into promoting the film, probably owing to the disastrous performance of Toxic. The eyes are now on word of mouth, which hopefully should land in favour of the film, leading to a spike in business on Saturday and Sunday, according to reports from Bollywood Hungama.
What's still developing
- Huge upcoming franchise releases like Drishyam 3 are already dominating the trade tracking conversations, overshadowing mid-budget remakes like Haiwaan which is an adaptation of the Malayalam film Oppam.
- The start is extremely poor, and the film will have to rely on the audience word of mouth, as that can help it show gains on the weekend and then clock a Monday higher than Friday.
- The film will now need strong spot bookings and favourable word of mouth to make up for the lacklustre pre-release response.
- But even for a miracle trending, it's a must for Haiwaan to open around the Rs.
- The film is a remake of a Malayalam film, and that has also dented the theatrical potential.
- By Pete Hammond, Damon Wise, Glenn Garner The 2026 Toronto Film Festival kicked off Thursday, September 10, and features a slew of world premieres including the official opening-night film Being Heumann, Oscar winner Siân Heder ‘s follow-up to her Best Picture winner CODA.