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Balenciaga Revamps Iconic Hourglass Bag with Soft New Design
Developing
In Short: Pierpaolo Piccioli, Balenciaga's creative director, has introduced a new version of the brand's signature Hourglass bag, dubbed the Hourglass Avenue, with a more fluid construction and additional features.
According to Pierpaolo Piccioli, the hourglass shape is a cornerstone of Balenciaga's history and continues to influence modern fashion. The new design, called the Hourglass Avenue, softens the defining curve of the original with a more fluid construction and a hidden second handle, making it easier to carry.
The Hourglass Avenue bag will officially launch in select Balenciaga boutiques and online on Thursday, marking a significant update to the brand's iconic handbag. Piccioli's vision for the bag reflects his commitment to Balenciaga's heritage while introducing modern functionality.
What's still developing
- You May Also Like Piccioli said he considers the hourglass one of the most important shapes in Balenciaga’s history, whose influence on fashion still reverberates in modern fashion.
- Officially launching Thursday in select Balenciaga boutiques and online, the Hourglass Avenue bag has already found its way onto the arms of such famous folk as Demi Moore, Cynthia Erivo, Rachel Sennott, Juyeon, Lily Collins, Ma Sichuan and Charles Melton.
- The revamped style, which made its first appearance on Balenciaga’s fall 2026 runway, boasts an additional hinged handle for easier carrying and a supple flap that folds over the top and secures with a lock closure, enclosing the second handle.
Sources
- WWDlink